-- With 700 million smartphones and around 120 million tablets shipped in 2012, the dynamic publishing market almost triples by 2017
New analysis from
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To offset the decline in revenues from the traditional print medium, publishers are turning their focus to digital publication, in turn creating opportunities for dynamic publication solution vendors. Dynamic publishing will continue to gain relevance globally as companies with numerous brands look to adopt a single unified information platform and update and disseminate information efficiently through various media, including eBooks, the Web, and mobile.
"The media and publishing industries paved the way for the integration of rich media, with websites becoming dynamic and magazines transitioning to eReaders," said Frost & Sullivan Digital Media Industry Manager
Customers realize the importance of content re-use and availability across geographies. This accelerates the business case for dynamic publishing solutions as it enables enterprises to select technologies that fit their requirements and integrate with previously deployed systems. This allows organizations to avoid the circulation of out-of-date, brand non-compliant content and the updating of already existing content.
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