Singer and actress Selena Gomez is lending her support to The Salvation Army and will perform during the halftime of the Dallas Cowboys' game on Thanksgiving Day.
Her performance will kick off Salvation Army's 123rd annual Red Kettle campaign on Thursday, Nov. 28, which raises money to provide food, clothing and toys for the less fortunate.
"Dallas is my hometown, and to be invited to perform on behalf of The Salvation Army is such a great honor," said Ms. Gomez, in a press release. "Giving back is so important, and I am looking forward to kicking off the iconic Red Kettle Campaign and getting those bells ringing across the nation to help families and children in need."
Ms. Gomez, who wraps up a world concert tour later this month, was born in nearby Grand Prairie, Texas. She made the announcement during Sunday's halftime game of the Dallas Cowboys at AT&T Stadium in Arlington.
The Salvation Army has enlisted the help of the music community to raise awareness for the high-profile Red Kettle Campaign. Last year, Kenney Chesney kicked off the campaign that raised $148.7 million. Past campaign supporters include singers Kelly Clarkson and Carrie Underwood.
Ms. Gomez and The Salvation Army will have their work cut out for them to break last year's fundraising efforts. The Thanksgiving holiday is five days later than in 2012.
"Though the Red Kettle Campaign is five days shorter this year, we are confident that the attention that partners like Selena Gomez and the Dallas Cowboys are bringing to the cause will more than make up the difference," said Major Ron Busroe, national community relations and development secretary for The Salvation Army, said in a press release.
The Red Kettle Campaign started in 1891 and is one of the oldest and most recognizable charitable campaigns in the United States.
Hispanic #1 Breaking News for Entrepreneurs, Professionals and Small Business Owners - HispanicBusiness.com
OCTOBER 31, 2014
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