"We said there's got to be a better way, with all the technology we have now," said Priest, chief operating officer of City Corridor, the technology firm that developed the flat-faced kiosks with a large touch screen for visitors to see ads for attractions, make reservations and print out maps, menus and more.
Forty-two of the kiosks, an answer to what he called the "spray and pray mentality" of using tourist brochures, are now located in hotels and other businesses in
Priest, whose background is in retail and digital signs, developed the kiosks with
They say the kiosks also serve advertisers by offering quick feedback on how many people click their ads or print coupons. And businesses can quickly alter the content of their ads, if needed, by computer. A camera on the kiosk also provides information on who uses the machines and whether they be children, young adults or retired people.
Last summer, four were placed at the
Priest said the basic technology of the City Corridor kiosks is not new: "There is no one piece of technology that we have that no one else has." But he said there was no device bringing together the various tasks the City Corridor kiosk performs in one machine while providing feedback to advertisers.
"It's a perfect way to reach our clientele, and we have seen our sales increase as a result of that," he said.
The bank card reader also helps sell tickets immediately, as opposed to someone picking up a tour brochure and forgetting about it. "It helps consummate the sale right at the point where people's interest is piqued and they say yes, that is what I'd like to do," he said.
A few years ago, such kiosks would have been impossible, said
"Solutions like this can't exist without powerful wireless backbones," he said.
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