News Column

Xbox One Launches

November 27, 2013

YellowBrix

Xbox One hit the store shelves and became available online November 22.

According to a release, the games and entertainment system from Microsoft Corp. brings games, live TV, Skype, sports, fitness, music and more to one single device at the center of the living room, all available at the command of a voice, powered by Kinect and Bing. Xbox One is available now in 13 markets worldwide, including the U.S., Canada, Mexico, Brazil, Australia, New Zealand, the U.K., France, Germany, Spain, Italy, Ireland and Austria.

The company reported that in New Zealand, fans partied at Shed 10 in Auckland as the iconic Sky Tower pulsed green, and one fan made the world's first official Xbox One purchase. Across the world in London, Xbox One turned entertainment epicenter Leicester Square into Xbox One Square with a glowing, green nexus and fan festivities throughout the day. In New York, zombies, Roman soldiers and jaw- dropping supercars converged on Times Square. As billboards glowed green, Macklemore and Ryan Lewis helped 1,000 fans countdown to midnight with a performance at Best Buy Theater, while thousands more celebrated in Times Square. Across the country in Los Angeles, Hollywood's biggest gamers walked the green carpet and mingled with fans who came out to try Xbox One games and enjoy beats courtesy of deadmau5. Similar celebrations also occurred in the other Xbox One launch markets.

"We have the best community of gamers around the world, and this was on full display last night," said Marc Whitten, chief product officer, Xbox. "The launch of Xbox One is truly Day One. Today is the beginning of the future of entertainment, and we could not be more proud to deliver Xbox One to fans around the world."

Further, the new-generation Kinect offers improved voice and motion control, seamlessly responding to commands and gestures

Xbox One also brings the exclusive games lineup, including "Forza Motorsport 5," "Dead Rising 3," "Ryse: Son of Rome," "Killer Instinct" and "Zoo Tycoon." In addition, third-party blockbusters will be available on Xbox One with early exclusivity for downloadable content in "Call of Duty: Ghosts," "FIFA 14," "Battlefield 4" and more. Expect more huge launches as well, with the release of next-generation experiences, such as "Titanfall," "Project Spark" and "Sunset Overdrive" in 2014.

"We believe a truly next-generation system must deliver not only incredible games but also all of the entertainment you love in one device," said Yusuf Mehdi, corporate vice president of Marketing, Strategy and Business, Xbox. "From your favorite games, to the hottest TV shows, movies and music, to surfing the Web, to Skype conversations with your family and friends, only on Xbox One can you instantly switch between all of your entertainment and snap them together -- all with the sound of your voice."

Xbox One quantities are limited.

Xbox is Microsoft's entertainment brand for the TV, phone, PC and tablet.

Microsoft is a provider of software, services and solutions.

More information:

www.microsoft.com/en-us/news/press/2013/nov13/11- 21XboxOneLaunchGamesPR.aspx.

news.xbox.com

news.xbox.com/media.

www.xbox.com.

www.xbox.com/xboxone/kinect-speech-recognition.

((Comments on this story may be sent to newsdesk@closeupmedia.com))

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