Tired of pink girls' toys and princesses?
Toy maker GoldieBlox -- a California company whose goal is "to get girls building," according to its website -- is, and made this video to explain why.
"It's time to change/
we deserve a range/
cause all our toys look just the same/
and we would like to use our brains/
we are all more than princess names."
The video showing three adorable girls with their Rube Goldberg contraption has garnered more than 8.2 million views on YouTube since Nov. 17.
The song is set to the tune of Beastie Boys' "Girls," and that's where adorable turns into a bit of legal nastiness.
Forbes reported on Nov. 24 that GoldieBlox has filed a lawsuit against the band, "asking for declaratory and injunctive relief allowing them to use the song." It's actually a pre-emptive lawsuit, because the company said the band was going to threaten copyright infringement. However, in a Huffington Post story later that day, "a representative for the Beastie Boys explained: 'There was no complaint filed, no demand letter (no demand, for that matter) when [GoldieBlox] sued Beastie Boys.'"
An update in The Hollywood Reporter had this statement, released today, from the band, saying while it was "impressed by the creativity and the message" of the GoldieBlox video, "make no mistake, your video is an advertisement that is designed to sell a product, and long ago, we made a conscious decision not to permit our music and/or name to be used in product ads... When we tried to simply ask how and why our song 'Girls' had been used in your ad without our permission, YOU sued US."
So maybe you should watch this video while you can.
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