Weekly 30-minute International cooking show is newest addition to Portico TV's free, special-interest programming
REDWOOD CITY, Calif.--(BUSINESS WIRE)-- Tired of turkey recipes? Hungry for something different? Crave authentic world cuisine? How about lo mein noodles, ratatouille or Moroccan stew? These are the kinds of dishes viewers can cook themselves, thanks to "World Eats," a program from Future Today's iFood.tv and Net2TV Corporation's (www.net2tv.com) Portico TV. "World Eats" is the latest addition to Portico's free, ad-supported programming.
Each 30-minute "World Eats" episode shows viewers everything they need to know to create authentic dishes from a different part of the world. Featured cuisines range from South American and Indian to French, Chinese and Italian. A sample of "World Eats" can be viewed here: http://bit.ly/1diN2a4.
"Americans are increasingly interested in creating international dishes with authentic flavors," said Vikrant Mathur, co-founder of Future Today. "Our goal is to help people expand their cooking horizons and learn the 'tricks of the cooking trade' from around the world."
"'World Eats' is ideal for passionate foodies who want authentic international dishes," said Jim Monroe, Net2TV's senior vice president of programming. "'World Eats' expands our food programming and delivers the type of culinary inspiration our viewers love."
In addition to food programming, Portico TV brings viewers free, full-length shows on news, technology and entertainment, and selected independent films.
Portico TV programs are developed in conjunction with experts in niche categories. Partners include media brands like Bonnier's "Popular Science;" high-quality online producers such as Newsy, Cook Taste Eat and Celeb TV; and independent film and documentary producers like CINEQUEST. Net2TV curates and packages short-form videos from these partners into full-length programs, complete with hosts, graphics and commercial breaks. The programs are distributed through Internet-connected TVs, tablets and laptops. Portico TV is currently available to 10 million screens and is expected to reach 20 million by January 2014.
About Future Today Inc.
Future Today Inc. is a multi-platform video distribution and technology company that currently operates 20+ channels in the Food, Kids, Fashion, Health, Fitness, Travel and Entertainment genres. Future Today helps video producers distribute and monetize their content, and operators and device manufacturers to enrich the quality of programming on their devices. With over 20 million video streams every month, the company's channels are accessible on the web, mobile devices and Connected TV platforms through Roku, Google TV, Sony Smart TVs, Samsung Connected devices, iOS, Android and Windows mobile platforms.
Net2TV Corporation is a connected-TV media company that delivers free, cloud-based, ad-supported programming on its Portico TV service. The company is headed by industry veterans from MTV/Nickelodeon, Black Arrow, NBC, TiVo and Netflix.
The company was started in May 2012 and launched its Portico TV service in December 2012. The service is available on Philips smart TVs, Roku-connected TVs, Toshiba laptops and tablets, and Sharp smart TVs.
Net2TV is based in Redwood City, Calif. For more information about the company, visit www.net2tv.com.
Net2TV is a trademark of Net2TV Corporation. Portico, Portico TV and the Portico logo are service marks of Net2TV Corporation. All other trademarks, registered trademarks and service marks are the property of their respective owners.
For Net2TV Corp.: Andrea Grindeland, 650-464-7075 firstname.lastname@example.org or For Future Today Inc. (iFood.tv): Vikrant Mathur, 650-587-5089 email@example.com
Source: Net2TV Corporation
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