News Column

New Spanish-Language Website on Relationship and Marriage Education for California Hispanics

Nov 20 2013 12:00AM

Hispanic PR Wire

SAN DIEGO, Nov. 20, 2013 /PRNewswire-HISPANIC PR WIRE/ -- Healthy Relationships California, the nation's largest Relationship and Marriage Education (RME) organization, has launched a new Spanish-language website, MejoraTusRelaciones.com.

"Of the nearly 30,000 participants in our RME classes over the past 12 months, 50% have been Spanish speakers," reports K. Jason Krafsky, HRC's director of communications and marketing. "We know that Hispanics love our Relationship classes, so we're being proactive about meeting the need to provide Spanish-language RME material, and we're excited about these attractive and valuable new resources for Hispanics."

MejoraTusRelaciones.com is the latest addition to HRC's expanding corpus of RME materials and curricula created specifically for Spanish speakers. "We realized that simply translating the content of our English-language website might not reach the Hispanic community in a culturally appropriate way," explains Media Relations Specialist Lucinda Loveland, who is also a bilingual RME facilitator. "So we have created new content in which Latino RME leaders from across the state share their perspectives on the importance of RME."

Spanish speakers are invited to "improve your relationships"—the literal translation of "mejora tus relaciones"—on the new site. "The website is visual and interactive," Ms. Loveland observes. A Class Finder helps visitors locate Spanish-language RME classes in their area, and they can browse through a video-based FAQ section and view testimonials about the impact of RME skills in the lives of participants. The site also provides links to RME books and a variety of articles written in Spanish.

"The reception among our participants is very positive," says Ms. Loveland. "Prior to this, they had to rely on word-of-mouth to encourage their family and friends to join them in learning about RME. Now, they can also refer their loved ones to a website designed especially for them, which helps explain more fully why these Relationship and Marriage Education programs are so valuable for people's lives."

HRC offers a wide range of Relationship and Marriage Education courses through local Partnering Organizations across the state of California.

SOURCE Healthy Relationships California



Source: Hispanic PR Wire


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