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Music Choice chooses Encoding.com's Vid.ly Universal video service for optimized multi-screen video delivery across all connected devices

November 14, 2013

YellowBrix

SAN FRANCISCO, Nov. 14, 2013 /PRNewswire/ -- Music Choice, the #1 Free Video On Demand Network, has selected Vid.ly, the universal video playback platform from Encoding.com, the world's largest video processing service, to transcode and host millions of hours of content served daily to a world-wide audience.

(Logo: http://photos.prnewswire.com/prnh/20110124/SF34134LOGO)

Music Choice, the multi-platform video and music network, delivers its music programming to millions of consumers nationwide through their televisions, online and mobile devices. The company programs dozens of uninterrupted music channels, produces original programs that feature today's hottest established and emerging artists, and offers thousands of music videos.

Music Choice turned to Vid.ly--Encoding.com's cloud-based video platform which combines video processing, device detection, hosting, security and a highly customizable video player, into an all-in-one turnkey solution for delivering the best possible viewing experience across all connected devices and bandwidth environments. "Music Choice has been the leading provider of digital music programming to millions of consumers via their televisions," said Jeff Malkin, president at Encoding.com. "We are thrilled to help extend their reach across all web and mobile platforms."

Leveraging Encoding.com's Vid.ly API, Music Choice has already published tens of thousands of music videos, accelerating a process that would have required several months to only several weeks. "Managing optimized playback of our vast music catalog across the growing number of mobile devices used by our viewers has proven a daunting challenge," explains Dave Reynolds, Sr. Director Engineering, Music Choice. "Leveraging Encoding.com's Vid.ly platform ensures that all our viewers can play videos on any device and we can focus on programming high quality content."

About Encoding.com Encoding.com, the world's largest cloud video processing service and provider of Vid.ly, the universal video URL platform, powers thousands of companies, including leading brands across media and entertainment, eLearning, retail, telecommunications, lifestyle, and advertising. Blending a flexible SaaS model, using cloud-computing platforms, Encoding.com enables publishers and developers to instantly scale, while eliminating expensive video infrastructure investments. Encoding.com supports all popular web and mobile formats, utilizing its proprietary Encoding Intelligence(TM) to accelerate processing, reduce errors and optimize video for any device. For ongoing Company updates, please see http://www.encoding.com/blog or follow @encodingdotcom on Twitter.

About Music Choice: Music Choice, the multi-platform video and music network, delivers its music programming to millions of consumers nationwide through their televisions, online and mobile devices. Music Choice programs dozens of uninterrupted music channels; produces original shows that feature today's hottest established and emerging artists; and offers thousands of music videos.

www.MusicChoice.com| Twitter:@MusicChoice| Facebook: www.Facebook.com/MusicChoice

SOURCE Encoding.com

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