News Column

Porterville's Jose Aguilar makes music video in L.A.

November 1, 2013


Nov. 01--From Porterville to L.A., Jose Aguilar and his band, "Delirio Norteno, will be starting video production for "No voy a llorar" or "I'm not going to cry," a song from the album "Y sigo tu Delirio" in Malibu starting today.

The Los Angeles based band, Delirio Norteno, was created by a brother and sister team; Suzie and Jullio Garcia. Delirio Norteno produces Mexican Regional music with a saxophone. "A modernized Mexican Regional," said Homer Aguilar, Jose Aguliar's brother.

"Delirio Norteno refers to a combination of heartbreak feelings that will always linger and remain unshaken," said Homer Aguilar. "The 'Norteno' part refers to the style or category of music in a sense or subcategory, because of the use of the accordion. However, they also add the saxophone, changing the category to another subcategory along with their style and contemporary touch."

Performing has always been in Jose Aguilar's blood. Raised in Porterville and a 1996 graduate of Porterville High School, Jose first became seriously interested and involved with music and singing at the age of 14 with the church choir. He spent many of his years in folklore dancing and drama, but his real love was music.

"He moved to L.A. in 2005 because he believed only in L.A. would he have the opportunity to pursue his career," said Jose's brother, Homer. "He moved to L.A. without a job, without a prospect of a job and without being part of any band. He moved with only hopes and dreams. He had some previous experience in stage performance and shows, but nothing professional."

According to Homer, Jose always entertained in solo performances in different styles of regional Mexican music.

"At the same time, he auditioned in 2005 for Univision, a sister network of Telefutura, for the reality talent show "Objectivo Fama." [Jose] reached the semi-final stage, but didn't go on to the contest on live TV. He received his first taste of media exposure through commercials and show promotions," said Homer.

Jose was inspired by different singers and musicians including Luis Miguiel, Selena and the group Intocable.

"These are people who crossed and surpassed difficult boundaries to grow and achieve the goal and the vision. Jose feels that he has that in common," said Homer.

The band members practice on average about three times a week, sometimes more, but they are always involved in preparations and rehearsals, Homer said.

"Jose stays very busy with his music career rehearsing, on stage and/or at the studio, as well as reviewing and brainstorming songs and ideas, recording, media interviews, travel and regular hobbies," he said. "At the same time, Jose also has a part time job with a jewelry company called "Robin Brothers" the worlds largest engagement ring store."

The best experience in the music business to Jose, according to Homer, "is performing live and the acceptance of the people and the fans, and knowing that the fans await your arrival on stage, along with the overall experience in general working alongside first class people and high level of professionals in the industry. Evolving from only a dream to reality not yet main stream, but rising is the experience."

The hardest part of the business to Jose, so far, "is the nature of the industry and the peoples' attitude towards this type of music. They either like you or they disregard you completely, and the struggle to get recognition from the industry itself to the point where he can just say; 'I made it!'"

"No voy a llorar" starts the video process today in Malibu with a photo shoot. Production of the music video will continue through Sunday. The setting of the video is Malibu and "will be themed like a short cinematic film about a love story that ends in heartbreak," said Homer. "The song is narrated and as the band performs, the picture goes back and fort to the story unfolding at the beach performed by actors."

According to Homer, some of the well-known people collaborating in the production include Edgar Cortazar, author and song writer; Abelardo Riverra, "Monterrey Sound" Mexico music engineer who works with many notable groups like "Intocable" and "Palomo"; and Ismael Gallegos, author and song writer.

"The people collaborating are a combination of Grammy winners," Homer said. "Edgar Cortazar produced the Spanish version of Selena Gomez; he co-wrote about three songs and is negotiating for future productions to be a producer" for the band. "Ismael Gallegos is a song writer for Hispanic Grammy nominations as well and he co-wrote about four songs."

The album, along with the song, is expected to be released to the public by Nov. 26.

"Jose's goal is to reach the top and some day say "I Made it!" There is no limit to his goals. It started as a dream and now he holds it in the palm of his hand," said Homer.


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