The Michael J. Fox Foundation for Parkinson's Research (MJFF) has created think/able: Miles for a Cure, calling on the Parkinson's community to walk, run, or bike a collective 50,000 miles to raise funds for research.
According to a release, for 30 days only, medical technology company Medtronic will match miles tracked through the Charity Miles smartphone application (app) with dollars up to $50,000.
"Miles for a Cure offers a great way for our community to take action and help raise $50,000 in 30 days," said Debi Brooks, co- founder and executive vice chairman of MJFF. "This challenge is a limited opportunity to turn important everyday movement activities running, walking, and biking into a collective fundraising effort for critical Parkinson's research."
From October 5 through November 3, anyone can participate in the challenge by visiting the Miles for a Cure Web page and either downloading the Charity Miles app for smartphones, which records miles covered using GPS technology, or using an online form to record miles daily. Miles for a Cure will also host "Triple Miles Weekend," October 26-27, when miles tracked through the Charity Miles app will be matched with $3 each by Medtronic.
"We are proud to partner with The Michael J. Fox Foundation on this fun and important challenge," said Lothar Krinke, PhD, vice president and general manager of the Deep Brain Stimulation business at Medtronic. "In addition to motivating people across the country to get out and be active, funds raised through this month-long challenge will fund vital research efforts intended to help people with Parkinson's disease. This fits perfectly within our company's mission to alleviate pain, restore health and extend life for people worldwide."
Patient focus has been the core value of the Foundation's research efforts since its inception. MJFF has a strong track record of efficiency, with 89 cents of every dollar spent going straight to the research effort toward breakthroughs patients can feel in their everyday lives.
"Staying active and exercising has been essential for me to live well with the disease," says Bob Harmon, who was diagnosed with Parkinson's in 2006. "Now when I go for a walk or a run, I know it's not just for me. It's giving back and helping to fund a cure."
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