Building on its market-proven video technologies and frameworks,
Ittiam expands its offerings to Cloud-based workflows
BANGALORE, India--(BUSINESS WIRE)--
Ittiam Systems, a pioneer in delivering technologies for the Online
Video solutions segment, today announced the launch of its Cloud service
– farmOTT – for content owners and enterprises to manage their video
online. This service incorporates the latest video compression
technology HEVC (High Efficiency Video Coding also known as H.265).
With content becoming the primary focus of emerging workflows, Ittiam is
committed to develop and deliver end-to-end workflows that enable Media
Enterprises to leverage the power of the Cloud and the video processing
expertise that Ittiam is renowned for over the years.
farmOTT focuses on Quality of Experience, with technology
differentiation coming from the gains of HEVC encoding, Ittiam being
among the first companies worldwide to offer that technology on the
Cloud. farmOTT services are designed for the content owner looking to
improve monetization by delivering it anytime and anywhere, Enterprise
customers seeking to leverage the power of the Cloud to trade-off
between capital and operating investments, and Operators looking to
improve efficiencies in the network and realize a tangible value through
a compelling workflow.
“Cloud-enabled Transcode is a logical step for us in marrying our core
technology strength with the newer delivery models and adapting to
increasing media workflows managed on the cloud,” said Srini Rajam,
Chairman and CEO of Ittiam Systems. “With the efficiencies arising out
of managing content centrally and delivering multi-format distributions,
we expect to pass on the gains to our customers. This paradigm is backed
by the strong interest we are seeing from Content houses, online video
platforms and Operators who would like to focus on activities at the
higher end of the value chain.”
Ittiam demonstrated the service, first in April at NAB-2013/Las Vegas
and quickly followed that up with an end-to-end workflow demo at
IBC-2013/Amsterdam. Prior to this launch, it has worked with select beta
customers across the target segments to trial and fine tune the service.
To know more about Ittiam’s Cloud focus or farmOTT itself contact us at email@example.com.
About Ittiam Systems Private Limited
Ittiam Systems Private Limited, headquartered in Bangalore, India, is a
technology company singularly focused on embedded media centric systems.
Ittiam's customers include Fortune 100 companies and are distributed
across U.S., Europe, Japan and Asia. In 2005, and again, in 2013 Ittiam
had been selected by Red Herring into the top 100 private companies in
Asia. In February 2007, Ittiam received the NASSCOM India IT Innovation
Award, a prestigious recognition. In January 2012 Ittiam won two Product
of the Year 2011 awards from Internet Telephony. Embedding Ittiam IP
inside, annual volume of customers' products shipped such as
Smartphones, Tablets, Broadcast, Video Communication and Wi-Fi Devices
is in several tens of millions units. For more details, visit www.ittiam.com.
Mukund Srinivasan, General Manager
Source: Ittiam Systems Private Limited