Strong online channel sales will drive overall holiday retail sales growth this season, according to the forecast. Online sales are expected to hit a new sales record, growing 18.7 percent to reach
"The online retail channel will dictate holiday sales this season," said Shawn DuBravac CEA's chief economist and senior director of research. "Retailers and manufacturers should take note of shifting shopping habits as consumers increasingly turn online and to their mobile devices to make purchases."
CEA expects overall retail sales during the 2013 holiday season to be roughly on par with 2012 holiday sales. Last year, consumers spent
"Overall retail holiday sales growth looks healthy for 2013," said DuBravac. "However, significant economic risks remain unresolved, and these could still negatively impact how much consumers decide to spend this holiday season."
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