News Column

Benchmark Hospitality Names New CEO

October 9, 2013

Staff Reports --

Alex Cabañas, left, and Greg Champion, right, will assume new positions at Benchmark Hospitality International.
Alex Cabañas, left, and Greg Champion, right, will assume new positions at Benchmark Hospitality International.

Alex Cabaņas has been named president and CEO of Benchmark Hospitality International. Benchmark also announced it will promote Greg Champion to executive vice president and COO. Both positions will officially start on Jan. 1, 2014.

The company grossed $19.1 million in 2012, and landed on the 2013 HispanicBusiness 500 index at No. 221. Burt Cabaņas, Alex's father, launched the Texas enterprise in 1980 after climbing the ranks of Miami's hospitality sector. He will remain active in the company's future.

"Alex's contributions to our company over the last eight years have enabled Benchmark Hospitality to double in size and strategically strengthened our capabilities," the senior Cabaņas said in a statement. "He has also been instrumental in enhancing relationships with our property owners and has expanded our knowledge in the capital markets. Most importantly, his leadership and organizational development expertise helped us to clearly define and enhance our 'Be the Difference' culture."

Alex Cabaņas appeared on HispanicBusiness' Top 50 Influentials list in 2011 as president of business development and finance. He is a graduate of Texas A&M University and Harvard Business School. Prior to joining Benchmark, he gained experience in financing at Boston Consulting Group.

One of Cabaņas's recent accomplishments at Benchmark was the purchase of MTM Luxury Lodging, which was a catalyst to the launch of the Personal Luxury Resorts & Hotels brand. He also will oversee the evolution of Benchmark's partnership with Benchmark Hospitality International Japan.

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Mr. Champion's former role at Benchmark was head of operations, a position he held for the past five years. He has about 20 years of senior-level executive hospitality experience and has built a strong sales and marketing network within Benchmark, which has helped secure development for Personal Luxury Resorts & Hotels, Benchmark Resort and Hotels and Benchmark Conference Centers.

Champion also launched the industry's newest lifestyle and travel journal, Mosaic.

"Greg has taken our operating teams to a level that actively prepares us for future growth, and he has overseen the installation of the systems and services that have dramatically improved the consistency of our property operations," Burt Cabaņas said in a statement. "His support of the growth of our sales and marketing group has guided the development of the hospitality industry's newest brands ... and he has enabled our company to better apply our skills in all aspects to these select properties."

Benchmark Hospitality International has grown to 40 properties with annual revenues in excess of $505 million with 10-year growth expected at more than $1 billion.

"As we grow, we are intensely focused on doing what is in the best interest of the ownership of properties we manage as well as our guests," Burt Cabaņas added.

Source: (c) 2013. All rights reserved.

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