News Column

GroupM Partners with SpinMedia to Launch Original Online Video Series

October 8, 2013

YellowBrix

"Stylist On Set" Will Be Hosted by Celebrity Stylist and Creative Director Johnny Wujek

NEW YORK & LOS ANGELES--(BUSINESS WIRE)-- GroupM Entertainment and SpinMedia announce today a strategic partnership to launch a premium original video series and content franchise entitled Stylist On Set, hosted by celebrity stylist Johnny Wujek.

The agreement is jointly announced by GroupM Entertainment Global Chief Executive Officer Peter Tortorici and SpinMedia Chief Executive Officer Dale Strang. GroupM Entertainment is a unit of GroupM Worldwide, the world's largest media investment company; SpinMedia is the world's leading digital-first media company featuring 46 pop culture and music digital brands.

Stylist On Set will offer everyday people across the country the opportunity to have Wujek travel to their hometown to help solve their personal style dilemmas. Throughout each episode, fans will discover the best in themselves as Johnny counsels them on fashion and assists in building their self-confidence.

Currently, Wujek can be seen on "America's Next Top Model" where he serves as creative director, stylist and judge and was recently named one of the "Top Stylists in Hollywood" by The Hollywood Reporter. His celebrity clients include Katy Perry, Kate Mara and Amber Heard, among others.

The series was conceived by SpinMedia's in-house creative team in conjunction with GroupM Entertainment and Wujek himself. The series will target an 18-34 year old demographic and is set to premiere early next year across SpinMedia's collection of sites, including Wujek's personal site, JohnnyWujek.com, which launches this month on the SpinMedia platform.

"At SpinMedia, we are all about great content marketing solutions - those that are engaging for our audience, scalable, contextual and supported by data - and we're thrilled to be partnering with GroupM Entertainment who we believe share our vision," said Strang. "We're driven to partner with our clients early on in the creative process, to create premium quality original content for users, and to syndicate that content across our influential platform of iconic media brands."

The strategic partnership between SpinMedia and GroupM is unique in that it allows both companies to collaborate at the earliest stages of production to create best-in-class content programming for the viewer, and early-stage investment opportunities for advertising clients. Under the terms of the deal, GroupM Entertainment and SpinMedia will share executive producer credit and ownership of the series, including syndication rights.

"All of us at GroupM Entertainment are very excited about this new project with SpinMedia and Johnny Wujek," Tortorici said in making the announcement. "Johnny is a great talent and this show represents a great opportunity to introduce engaging content into the media marketplace."

The upcoming launch of JohnnyWujek.com represents the latest milestone in SpinMedia's continuing expansion of its integrated talent site division designed to provide premium digital platforms for celebrities and influencers. With a combined social following of more than 120 million consumers, the collection of sites connects fans over shared passions and interests - from fashion and music to the latest in pop culture and beyond. Already home to KimKardashian.com and LindsayLohan.com among others, Wujek's new site will serve as the official home for exclusive and engaging content that connects Wujek with his fans.

ABOUT GROUPM ENTERTAINMENT

GroupM Entertainment, an operating unit of GroupM Worldwide, is engaged in the business of creating, financing and distributing intellectual property to create advantages for its clients and generate business opportunities for its agencies. GroupM Entertainment provides financial, business and legal support to the Agency Entertainment teams at Maxus, MEC, MediaCom and Mindshare. In addition, best practice creative support is provided to insure that the Agency Entertainment offerings provide best in class Entertainment Marketing solutions to clients. To help support these client service efforts, GroupM Entertainment makes capital investments in properties to be produced and distributed in both television and on-line media. GroupM Entertainment funds are invested to fund either the production or acquisition of a property to be carried by a media network. The goal is to see these properties achieve a return by being sold outside the market of their origination, and we work with local GroupM auspices to achieve this objective where possible.

ABOUT SPINMEDIA

SpinMedia is an industry leading digital-first media company featuring 46 pop culture and music digital brands. Each day, SpinMedia connects 30 million fans and influencers around the topics they love, making the company a top 50 publisher among teens, young adults and Millennials. Through category leading titles such as SPIN, VIBE, Celebuzz, Buzznet, The Frisky, Idolator, Stereogum, Videogum, Hype Machine, The Superficial, WWTDD, XLR8R, PureVolume, Socialite Life, Gorilla vs. Bear, Concrete Loop, Go Fug Yourself, Absolute Punk, Pink is the New Blog, and Brooklyn Vegan, among others, SpinMedia dominates entertainment and music news and excels in providing brands with an authentic and credible way to connect with fans by feeding pop culture obsessions.

Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20131008006537/en/

For GroupM John Wolfe 212-297-7160 or john.wolfe@groupm.com or For SpinMedia Rogers & Cowan for SpinMedia Tara Moore 212-878-5072 or tmoore@rogersandcowan.com or SpinMedia Julia Walker, PR Director 212-231-7407 or jwalker@spinmedia.com

Source: SpinMedia

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