ENP Newswire -
Release date- 07102013 -
The combined shipments worldwide in July of liquid-crystal display (LCD) and plasma display panel (PDP) TVs amounted to 14.88 million units, down 6.3 percent from
LCD TVs, which account for the bulk of the global flat-panel TV space, posted a 5.7 percent year-on-year decline based on shipments of 14.1 million units, as presented in the attached figure. PDP TVs, making up the remainder of the flat-panel TV market with shipments of 781,000, contracted by an even steeper margin-down 15.8 percent from the same time last year.
The retreat in July was a repeat of what had happened in June, and the downward trend is unlikely to turn around soon given the ongoing reduction in demand. Companies remain conservative in their outlook for the next few months until the end of the year when shipments are expected to bounce back, in line with the traditional sales bump anticipated during the holiday season.
Overall, however, monthly shipments will continue to be smaller than their comparable months in 2012 until October, a development with ominous undertones.
'Last year was the first time that global flat-panel TV shipments failed to grow, following a decade of blockbuster expansion and runaway success,' said
CCFLs going extinct
TV panels featuring light-emitting-diode (LED) backlighting technology now make up 95 percent of shipments. As a result, the Chinese manufacturers that are prominent players in the business have altogether stopped producing cold cathode fluorescent lamp (CCFL) panels typical of earlier-generation LCD TV displays. The South Koreans and Japanese are likely to follow suit before the year closes, so that only low-level manufacturers will be left in the CCFL trade.
In turn, the ascendance of LED as the technology of choice has rendered the playing field even, with little differentiation now apparent among panel types. Given the diminution in variety, the TV market has turned into a game of chicken especially on pricing-an unfavorable circumstance for TV makers.
Chinese TV brands as a group enjoyed the best performance in July, posting a slight growth in shipments for the month and gaining market share as a result. The combined share of six major Chinese TV brands-Changhong,
Even so, the South Korean giants maintained their positions at the top.
Tied at third place were
Rounding out the Top 5 was another group of companies that had tied-this time a trio, made up of Sharp and Panasonic from
The Top 3 Chinese brands as a whole are expected to maintain their strong presence moving forward, and will likely outdo their Japanese rivals by the end of the year, IHS predicts.
About IHS (www.ihs.com)
IHS (NYSE: IHS) is the leading source of information, insight and analytics in critical areas that shape today's business landscape. Businesses and governments in more than 165 countries around the globe rely on the comprehensive content, expert independent analysis and flexible delivery methods of IHS to make high-impact decisions and develop strategies with speed and confidence. IHS has been in business since 1959 and became a publicly traded company on the
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