CSIRO's new Smart Vision technology helps online shoppers make better decisions.
The days of stalling online purchases in fear of products "not quite looking like they did on the model" could soon be out of fashion according to new research by Aussie scientists.
"While pictures can tell us a thousand words, they certainly don't tell us the whole story," said
"Our computer modelling experts have developed a more accurate and reliable way to create a 3D scan of a person's face using newly developed algorithms that can turn 2D images from a mobile camera into a 3D model of the face. The technology calculates size so unlike other virtual try-on technologies, customers can try on and view products from any angle -- perfectly scaled to their face."
Through its Digital Productivity and Services Flagship, CSIRO has exclusively licensed the new Smart Vision technology to Glasses.com, an online eyewear retailer, for use in the optical industry. Glasses.com has combined this research with other developed technology to create an interactive app which allows customers to accurately see how frames fit without ever stepping into a store.
The unique facial mapping software allows the app to produce a true-to-life 180° view of the user's face showing how each pair fits in 3D and letting shoppers compare side-by-side images of each style. Because the technology places a 3D model of the glasses over a 3D rendering of the user's face, shoppers can even reposition the glasses, tapping the screen to 'slide' frames up and down the bridge of their nose just as they would in real life.
"We didn't want to just replicate the offline shopping experience - we wanted to improve it. Throughout the development stages, we've worked to create a tool that's so true-to-life it's not only fun, but actually useful in making a purchasing decision," said
"Up until now, augmented reality was something of a parlour trick. It was fun but just not accurate or easy enough to be useful. Our hope is that the glasses.com app will be to augmented-reality shopping what 'Toy Story' was for computer-generated animated films - it's just the beginning," he said.
Peak retail industry body the
"Retailers need to move to hybrid business models that combine the strengths of today's online and bricks-and-mortar strategies," said ARA Executive Director
"With predictions that by 2025, a leading retailer will make
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