Over-the-Top (OTT) content, video delivered on connected devices via the Internet - including services such as
Streaming media player owners are the most likely to use a connected TV screen to access OTT video content, 81 percent of owners cite doing so. This is followed by connected Blu-ray Disc player owners (77 percent), connected video game consoles owners (73 percent), and consumers with their TV directly connected to the Internet (66 percent).
“The younger consumer has come to expect a broadband experience from any screen they come in contact with, and their TV is no exception,” said
Not surprisingly, as
“Increasing usage of OTT video services on the TV is opening up new opportunities for networks and pay-TV operators,” said Buffone. “We could see pay-TV operators offering their subscriber services such as
In Q2 2013, more than 5,000 U.S. consumers, aged 18 years or older took part in this online survey which asked questions about their usage of computers, smartphones, tablets, and connected TVs.
About Connected Intelligence
Connected Intelligence provides competitive intelligence and insight on the rapidly evolving consumer’s connected environment. The service focuses on the three core components of the connected market: the device, the broadband access that provides the connectivity and the content that drives consumer behavior. These three pillars of the connected ecosystem are analyzed through a comprehensive review of what is available, adopted, and consumed by the customer, as well as reviewing how the market will evolve over time and what the various vendors can do to best position themselves in this evolving market. For more information: http://www.connected-intelligence.com. Follow Connected Intelligence on Twitter: @npdci.
Read the full story at http://www.prweb.com/releases/2013/10/prweb11201518.htm
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