The Managing Director, Digital Africa Global Consult (DAGC), Nneoma Offordile, has said the company is partnering with the Consumer Electronics Association (CEA) of the United States of America (US), to showcase Nigeria's local software at next years' Consumer Electronic Show (CES) schedule to hold between January 7 and 10 in Las Vegas, in US.
Offordile who stated this at a media briefing in Lagos recently to announce preparation for the conference and exhibition, said although Africa had not made much impact in the manufacturing of hardware electronics, the continent has done well in the development of software which Digital Africa intends to leverage on at CES 2014.
"We have advantage in software that we can leverage on at CES to move Nigeria and Africa to the next level," she said. She cited the impact that Mpesa of Kenya has created in the mobile money payment system, which today has become a reference point globally, adding that similar feat can also be achieved through Nigeria's indigenous software at the US Consumer Electronics Show.
DAGC, organisers of Digital Africa Conference & Exhibitions (DACE) said it would use the occasion of event to mobilise African innovators and investors for the 2014 edition of Consumer Electronics Show.
Under the partnership with CEA, DAGC is additionally authorised to organise a delegation of qualified business professionals from Africa to CEA's annual trade shows. Offordile therefore called on Nigerians and other African countries to make their consumer electronic products and indigenous software applications, readily available for the show. Director, International Programmes of USA-based Consumer Electronics Association, Mr. John Kelley, said the purpose of the International CES was for industry affiliates to meet with manufacturers of consumer electronics products for potential business opportunities.
According to Kelley, "We value our relationship with Digital Africa and understand the value they bring by promoting CES within the African business community."
While acknowledging the letter of partnership, Chairman of GADC, Dr. Evans Woherem, expressed delight with the partnership and assured CEA of Digital Africa's readiness to not only deliver but surpass the expectations of the electronics association.
According to Offordile, more than 2,000 companies enjoyed the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships.