"The accessories market, which includes covers and chargers, is growing exponentially month on month and prices are getting lower and lower. Companies are offering more value for money,"
Protoz produces covers for iPhones, iPads, Samsung, HTC smartphones and tablets.
He said around 10 new accessories companies enter the market every month and it is becoming extremely competitive.
The branded accessories market is "worth
He said iPhone and Samsung Galaxy smartphones are the top two in the tablet range.
"The demand for ultra-fashionable expensive covers with diamonds and crystals are not very big. Customers see covers as a disposable item and change it very often. Covers are no more fashionable at the moment. Couple of years ago it was a fashion," Hayati said.
Because of the huge demand, "we are taking these accessories to fashion stores and the responses have been good. Right now, 15 per cent our total sales come from accessories and it was only five per
Pelican, which makes protective cases for firefighters, police, military and aerospace, has entered the
"We make weapons cases for
Pelican makes extremely tough protective cases for Apple and Samsung products.
"We foresee a great deal of business opportunities in the consumer market. Our cases are crash proof and offers lifetime warranty," he said.
According to studies, people who buy covers for Samsung phones change more often than iPhones. On average people change covers every two to three months.
Smartphone vendors like Samsung, LG and
Hayati is of the view that covers from the same brand adds little value in terms of sales because customers buy covers based on design, style and price. That is why cheap Chinese covers are gaining popularity because they offer multitude of designs and at a lesser price.
"Branded covers witness only a small percentage of sales but much of the sales are happening through other brands. Branded covers are expensive and people prefer to buy other brands as they are more funky and fashionable," Bhatnagar said.
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