GiftLogic, the developer of a comprehensive point-of-sale system for retailers and shop owners, recently enhanced its POS software to include built-in customer relationship management (CRM) tools.
CRM is a discipline that involves using technology to manage a business's interactions with its customers and prospects. According to a GiftLogic spokesperson, "Client relationship management is critical to retailers. By incorporating CRM into GiftLogic POS, our users can offer membership and rewards programs as well as communicate regularly with their customers using email marketing."
GiftLogic's CRM tools allow retailers to capture email addresses at the point of sale, enroll customers in rewards programs, track purchases, and follow up with customers via email. "It's all about empowering GiftLogic POS customers to achieve industry-tailored contact management," the spokesperson explained. "With the rising cost of marketing, direct email marketing is a game changer for retail stores across the country. It's the most affordable form of marketing out there, and it's built right into GiftLogic."
GiftLogic is a point-of-sale system marketed to retailers looking for an all-in-one cash register, payment processing, inventory control, and purchasing/receiving solution. GiftLogic POS software includes several advanced features needed to run a successful retail business. Its competitively priced hardware bundle includes the necessary hardware (cash drawer, receipt printer, and barcode scanner). Optional add-ons such as QuickBooks integration, credit card processing, eCommerce, time clock, and consignment tools are also available. Now that CRM tools have been built into GiftLogic POS, retailers are empowered to build stronger relationships and drive repeat business to their stores.
Read the full story at http://www.prweb.com/releases/2013/10/prweb11199497.htm
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