DUBAI: GITEX Shopper came to a halt as LG Electronics (LG) unveiled for the first time in the UAE, the world's first curved OLED TV. The revolutionary display caught the attention of all attending GITEX Shopper including Sheikh Majid Bin Mohammed Bin Rashid Al-Maktoum, Chairman of Dubai Culture and Arts Authority. Captivated by the depth of the display and the unique television-shape, The Sheikh was treated to a product overview that highlighted the innovative product features of the curved OLED TV. The Sheikh then made his way to one of LG's pocket sized innovations, the game-changing LG G2 mobile phone. With both products hitting the UAE market this month, the UAE will soon be a regional hub for all things LG. Crowds gathered to admire the curved OLED TV (55EA9800) which features perfect contrast, absolute motion clarity and a display that produces a pristine image no matter the viewing angle. The television shared the spot light with only one other product on display this weekend, the innovative LG G2, the first mobile with rear-buttons and the slimmest bezel in the market. The electronics company also showcased its ultra HD TV (LA9700), completing a product line-up that signals the brand's commitment to premium design and ground-breaking technology. "The Home Entertainment sector is fueled by constant change and growth with new products entering the market every day. LG is committed to lead that growth, offering the latest and innovative entertainment products to enhance your entertainment experience in the UAE and abroad," said Mr. D.Y. Kim, President of LG Electronics, Gulf FZE. "We're in a strong market position globally, carving out a reputation of delivering technology solutions that matter to you. The user experience with both the curved OLED TV and the LG G2 is unique to anything else in the market right now. Our main goal was and is to deliver products that make life better for you." Ushering in the new HD experience Spanning a total of 77 inches diagonally, the largest curved HD OLED screen features an IMAX-like curvature that fills the viewer's field of vision more completely than a flat-screen TV. The 77inch ULTRA HD curved OLED TV combines LG's exceptional WRGB OLED and ULTRA HD technologies, enabling it to produce infinite contrast ratio and resolution four times greater than regular FULL HD. The design of the television won the Red Dot design: best of the best award in March followed by multiple Quality and Performance awards from TUV Rheinland and Intertek to name a few. The full ULTRA HD OLED TV line-up will be available for consumers in 2014. LG will continue to solidify its position as a provider of "first ever" products by developing a range of industry leading OLED TVs including the wall mountable Gallery OLED TV. Accelerating the ultra HD TV Market By introducing a comprehensive range of ultra HD TVs, LG gives consumers more choice and invigorates the global next generation TV market. The new premium 55- and 65-inch ultra HD TV were on display at GITEX shopper and will be on store shelves in over 50 countries by the end of 2014. Not to be missed The televisions on display at GITEX Shopper may have had the larger screen size, but the 5.2 inch LG G2 held its own fans as they were treated to a demonstration of the smartphone. Delivering the same innovative concepts and quality that LG's latest TVs display, the phone was designed to reflect how people use their mobiles every day, featuring an industry-first Rear-Key, a 5.2 inch Full HD display screen, and a 13MP Optical Stabilizer (OIS) camera All rights reserved.