Webinar Will Explain the Maturity of Today's PRM Technology and How
Expensive, Proprietary Systems Are No Longer the Only Viable Option
Channel-oriented technology vendors and other business-to-business (B2B) companies have had the need for partner relationship management software systems to manage their critical, rapidly growing channel ecosystems since the 1980s and before. But commercial PRM software functionality has failed to keep pace with vendors' partner programs and process requirements. As a result, most B2B vendors were forced to resort to building their own PRM systems, until now.
Harmon's webinar will explain how today's commercial PRM software solutions have caught up with the needs of channel professionals and are based on modern technology architectures that readily facilitate integration, customization and extensibility. Expensive, proprietary PRM systems are no longer the only viable option, when today's advanced PRM technology delivers the type of innovative collaboration programs and processes needed to empower today's partner ecosystem.
"Tim has an in-depth knowledge of this area, and we are extremely pleased to have him as a guest speaker in our webinar series," said