SAN FRANCISCO,CA and
Despite recent sales projections from firms like ShopperTrack stating store visits are expected to fall 1.4 percent during the holiday season, the vast majority of shoppers still plan to visit physical stores. According to the Harris survey, here's how Americans plan to shop this holiday season:
•88 percent of consumers will shop in physical stores •75 percent of consumers will shop online via computer •16 percent of consumers will shop via mobile devices
"The fact that 88 percent of shoppers still plan on doing their shopping at brick and mortar stores, despite having serious concerns about the experience, demonstrates how instrumental physical retailers are to commerce in general," said
The Harris survey identified three major concerns of consumers coming into the holiday season:
•Crowds -- 42 percent •Lines -- 29 percent •Items would be out of stock -- 15 percent
"Online shopping will never replace the tactile feel of an in-store shopping experience. Until recently, the online retailer held a distinct data advantage over the brick and mortar world," added Frymoyer. "Together with Aerohive, we want to provide physical retailers with the same data that their online counterparts use, while improving the benefits of being in a store. Our goal is to offer a better shopping experience to consumers and increase profitability in retailers."
By seamlessly coupling in-store Aerohive Wi-Fi access point products with Euclid retail analytics, retailers are now able to address customers' top concerns identified in the Harris survey.
•Crowds: Using retail analytics to show where shoppers spend the most time, and where additional store staff might be able to assist consumers making purchase decisions, store operations teams are able to understand shopper trends and behaviors and change store floor sets to have a better flow and shopper distribution so interior space is maximized.
•Lines: With staffing offices connected with Wi-Fi, retailers can use analytics around store shop time to help ensure that they have the proper amount of checkout positions open to streamline checkout stations and cut down on lines.
•Items out of stock: In-store Wi-Fi connects stores to their distribution centers and warehouses to better manage inventory levels, minimize mistakes and help ensure stores stay well stocked with items in high demand.
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