The Japanese electronics-maker's worse-than-expected performance, a setback after years of striving to return to its former glories, also featured weak sales of video cameras and a steep slump in personal computers in the July-September quarter.
With a quarterly net loss of ¥19.3bn (£122.4m),
The TV operation flipped from a ¥5.2bn operating profit in April-June - its first quarterly profit in three years - to a ¥9.3bn operating loss.
Since chief executive
But only a few of its consumer product divisions, including smartphones, showed signs of holding up in the latest quarter.
There have also been signs of a strong debut next month in the US and other key markets for
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