Vicky daniel has been running Riverfish Music with music producer and songwriter partner Joe Dworniak since 2009, but in a challenging industry and with a complex business model, Vicky was struggling to find their rhythm.
Based in their recording studio in Penzance, the couple are combining Vicky's background in publicity, marketing and project management with Joe's accomplishments as a multi-platinum-selling and Grammy-nominated record producer and songwriter to run Riverfish Music.
As an independent record label, music publisher and recording studio facility, the business creates music for film, adverts and branded content; songwriting and music collaborations for artists; while also nurturing musicians.
Earlier this year, Vicky recognised the need to sharpen her focus and create a strategy to take her business forward.
Joining a Fast Forward Group from Unlocking Potential gave her time out of her business, in a safe environment, to explore her options and gain valuable advice from her peers and experts.
Vicky's group consisted of business leaders, from different sectors in Cornwall, who shared the same ambition. Together they discussed their business plans, developed their knowledge and shared their own experiences to leave after three days with a clear direction for the future.
Vicky explains: "I've taken time to understand my business, but also myself and what I bring. By unpacking my business, listening to the experience of others and tapping into expertise, I had so many 'I never would have thought of that' moments, I've been able to reflect and decide what steps I want to take to move my business on.
"Collaborators, investors and customers were finding it difficult to understand what Riverfish Music offered them, but my time with the group means I feel confident I can cut out the noise and market my business more effectively."
Two months after her time with the group, Vicky has rewritten her business plan, fine-tuned her strategy and is focusing on accessing investment to take Riverfish Music to a record-breaking future.
[broken bar] Unlocking Potential's Fast Forward Groups are ERDF- funded and are free to eligible businesses who want to grow. Call 0845 6003660 or visit www.unlocking-potential.co.uk
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