The device has a 5-inch display and is tightly integrated with Google search and Google Now, the company's personal-assistant technology, through the home screen. It went on sale Thursday.
Nexus 5, which
The device comes in black and white and costs
"This is a cutting-edge device at an incredible price," said
Price is particularly important in faster-growing developing markets, where there are fewer wireless contracts to subsidize expensive phones and where people have less money to spend on a costly unlocked device.
Pichai said one of the company's major goals for 2014 is to get its Android mobile operating system into the hands of the next billion users. Earlier this year,
In emerging markets such as
However, the smartphones in these emerging countries often run earlier versions of Android, such as Gingerbread, because the devices don't have enough computer storage memory to handle newer operating systems.
The lower memory requirements should encourage Android smartphone manufacturers to install the latest operating system and should make it easier for existing devices to upgrade and still run smoothly, the executive explained.
"To make KitKat work on an entry-level smartphone … that makes a big difference," Pichai said, while adding that
"On the journey to reach the next billion people we need to make sure they are all on the same operating system," Pichai said.
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