You've heard it before. You need to promote your business. You need to use social media to promote your business. You need a Facebook page and a Twitter feed to promote your business.
All of which are true.
But here's the counterintuitive rub: Promoting your business isn't about self-promotion. Potential customers get turned off and current customers get gone if they're hosed down with "news" about a company that obviously isn't news at all.
"Customers are continuously bombarded by nonstop social media updates from their followers," says Sanjay Dalal, founder and CEO of the oGoing small-business network. "Eventually, these customers stop following you and stop listening to what you are saying."
Customers don't want to see what interests you. They want to see what interests them. To attract business customers, you need to help them do better business.
oGoing offers three steps for using social media to engage customers more effectively:
Step 1: Ask Questions
When a professional asks a question on social media, readers instinctively want to answer it. If the customer has a ready answer, they will respond -- and once they do, you've got an opportunity to hold their interest. That's how people remain engaged on social networks.
Status updates phrased as questions initiate conversations.
Step 2: Answer Questions
Keep an eye out for customers who ask questions on social media. Answering their questions sets you up as an authority -- and as a helpful friend.
The more answers customers get, the more engaged they become with you, the professional.
Step 3: Promote Customer's Updates
Retweet your customers' tweets and repost their Facebook updates. That goes for Pinterest, Tumblr, LinkedIn and every other social media platform.
When you advocate your customers' updates, three things happen:
- The customer becomes excited and happy because their post received a social media boost;
- The customer gets curious and pays more attention to the professional's updates;
- Customer will return the favor in the future.
There's something else, too. Once the social network determines that you're doing more than just sharing your own updates, it will provide more visibility for you. A simple act of promoting a customer's update results in follow-on engagement and more exposure.
oGoing, Dalal points out, provides easy tools for professionals to ask questions, provide answers and promote customers. For more information about oGoing, visit oGoing.com.
(c) 2013 PRWEB.COM Newswire contributed.
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