Media Analytics Expert to Explore Importance of Data & Analytics for
Cross Channel Marketing Success
|During the session, panelists will discuss how marketers can use data to measure and optimize marketing efforts to provide better customer experience across channels and maximize ROI. Specifically, Gross will discuss the shifts in consumers’ interactions with brands, and the role that attribution plays in measuring performance and optimizing spend in a multi-touch marketing ecosystem. A media analytics expert, Gross will also provide innovative insights into the importance of attribution for digital marketers in every industry.|
Marketers are tasked with making smart, data-driven decisions to
achieve critical business objectives, no matter the size or
industry of the company, and in today’s multi-device, multi-screen
world, managing cross channel marketing budgets is more
challenging than ever before. This is where attribution, the art
and science of calculating how different channels lead to a
purchase or other interaction with the consumer, comes in. Using
real world recommendations and examples, this session will explore
the best practices for using data to drive the best business
outcomes for cross channel marketing.
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