"This PSA will reach millions of parents through our industry's unique network of businesses and innovative technology platforms," said
"I want to thank the video game industry for stepping up and providing parents the tools they need to protect their children. As a parent and grandparent I know how important it is to provide resources so that parents can make the decision on what is best for their children," said Senator
In addition to distributing the PSA to TV stations across the country, ESA is collaborating with entertainment software companies to share the PSA on video game consoles, video game-specific websites, fan discussion websites, online stores, and mobile devices to maximize the campaign's reach. The association is also working with retailers, such as
"Parents are the best decision-makers when it comes to selecting which video games are appropriate for their children. The video game industry is taking responsibility by empowering families with innovative tools and resources to make better choices. Their new national campaign will make parents more aware of the ratings system and the controls that are available in the marketplace. As a mother and grandmother who cares about improving safety and empowering parents, I welcome their commitment," noted Representative
"While the majority of parents are aware of the ESRB ratings and use them regularly when choosing games, our public education efforts are as vital today as they were when we launched the system almost two decades ago," added ESRB president
The new PSA is a central part of the video game industry's ongoing commitment to equip parents with dynamic tools to help them inform and manage their family's entertainment choices. The ESRB provides parents with age-based ratings for computer and video games, as well as more than 30 content descriptors that provide more detail about specific game elements. Their free mobile app allows parents to go even deeper by providing detailed descriptions of the content that factored into a game's rating assignment. In addition, robust parental controls are available on all current consoles, PCs, and handheld devices.
The video game industry has a long history of collaboration with family advocates, elected officials, celebrities, and sports teams to raise awareness of parent resources and share tips for playing safely online. The new PSA will add to a growing library of similar videos and other materials, which include instructions for using parental controls and a guide for family discussions about game play.
The PSA is available at: http://youtu.be/Zlpkdm9VMrM
The ESRB is the non-profit, self-regulatory body that assigns age and content ratings for video games and apps so parents can make informed choices. As part of its regulatory role for the video game industry the ESRB also enforces industry-adopted advertising guidelines and helps companies maintain responsible online and mobile privacy practices under its ESRB Privacy Certified program. ESRB was established in 1994 by the ESA. For more information, please visit www.esrb.org or follow ESRB at @OKtoPlay.
TNS 24HariCha-131030 30FurigayJof-4531788 30FurigayJof
Most Popular Stories
- Accenture Gets 8 Percent Bump in Q1
- Texting With Vodka: Booze and Social Media Can Mix After All
- Lockheed Martin Ends Gifts to Boy Scouts Over Gay Ban
- Stripped-Down Defense Bill Creates Winners, Losers
- Debt Ceiling Looms Again as Deadline Approaches
- Menendez Pushes for Iran Sanctions
- Deportation Threat Looms Larger Than Citizenship Among Hispanics
- How to Protect Yourself After Target Data Breach
- Mazda Leads the Pack for Fuel Efficiency
- Senate Nears Approval of Defense Bill