Top 100 devices cover 67% of global web traffic
The Top 10 devices accounted for only 47% of total traffic on the Netbiscuits Cloud Platform, down from 48% just three months ago. The report found that even the Top 100 devices globally cover just over two-thirds (67%) of mobile web traffic. Among these were 26 unique screen sizes in total, ranging from 2.36 inches to 10.1 inches. A year ago, there were only four tablet devices among the Top 100. This has now more than doubled to 10.
Increasing numbers of devices are overlapping between screen size categories, making it more difficult than ever to identify break points without taking into account additional factors such as device performance. The ongoing blurring of definitions this creates is likely to gather momentum in 2014, as device vendors continue trying to be 'all things to all people'.
Apple follows Android's lead
The Netbiscuits traffic shows that there are an increasing number of older Apple devices being used as new devices are slow to achieve full market penetration. Nevertheless, Apple's recent release of the iPhone 5S and 5C demonstrates a fast-expanding product portfolio which is adding to global device fragmentation as seen in the Android market. The two new phones with the same screen size are built to different specifications and deliver different experiences - making it riskier than ever to design for screen sizes alone. There are currently unprecedented levels of fragmentation on Apple's platform with four device types and five operating systems in use, although this is still a far cry from Android's eight operating system versions alone. The complexity challenge for developers has always been high with Android, and the latest figures show Apple heading in a similar direction.
Local variation impacts global experience
Devices at a local level continue to differ tremendously, making it difficult to deliver consistent experiences across the globe. In
"We are beginning to notice that there is no longer a clear, discernible "smartphone" or "tablet" market, because they are merging through the continuum of sizes from 2.36 to 10.1 inches," commented Daniel Weisbeck CMO and COO, Netbiscuits. "The share of Top 10 devices will continue to erode, as consumers continue to buy a range of different tablets, phablets and smartphones and eventually wearables. This will make identifying break points between devices increasingly difficult, until screen size becomes a meaningless way of deciding how to deliver a great mobile experience. As the smartphone market continues to mature, existing handset manufacturers and newcomers will continue to compete, each looking to differentiate at a hardware and software level, and each contributing to the growth of fragmentation. This is especially true of emerging markets such as
To download the latest web trends report and our infographic please visit: http://www.netbiscuits.com/reports/reports-and-papers/web-trends-report-q3-2013/
About the Web Trends Report
The Netbiscuits Web Trends Report is based on a sample of more than a billion pages and content items per month requested on the Netbiscuits Platform up to the end of
Netbiscuits is the global leader in software solutions for mobile web experiences. The Netbiscuits Cloud Platform helps reduce the cost, time and risk involved in developing mobile web applications that deliver a customized, superior mobile user experience across all connected devices. For more information, please visit: www.netbiscuits.com
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