Samsung Telecommunications America and the National Basketball Association (NBA) announced a comprehensive multiyear marketing and technology partnership.
According to a release, Samsung is now the official handset, tablet, and television provider of the NBA, Women's National Basketball Association (WNBA), and NBA Development League (NBA D- League). Samsung will reach fans of all three leagues through a wide array of assets, including marquee league events, television and digital exposure, and customized content available on Samsung devices. The collaboration represents Samsung's most extensive partnership with a North American sports league and the NBA's most extensive partnership with a consumer electronics company.
"With this partnership Samsung and the NBA are committed to elevating the future of the game with innovative product and service solutions for the players, coaches, referees and fans," said Todd Pendleton, Chief Marketing Officer for Samsung Telecommunications America. "With these new experiences players will be able to take their game to the next level while fans will be able to engage in new ways with their favorite teams and players."
"More than ever, NBA fans are connecting with our game across mobile devices, tablets, and televisions, and Samsung's world- renowned products will bring them closer to the game," said Mark Tatum, NBA Executive Vice President, Global Marketing Partnerships. "Samsung's extraordinary commitment across the NBA, WNBA and NBA D- League will impact our game both on and off the court."
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