STOCKHOLM, Sweden, Oct. 30, 2013 (GLOBE NEWSWIRE) --
* 18 examples of the role ICT plays in terms of consumers' satisfaction and
dissatisfaction with city life
* In cities, people are most satisfied with the availability of shopping,
restaurants, and leisure facilities, whereas areas inducing dissatisfaction
include child/elderly care, communication with authorities, and traffic
* Smartphone owners who evaluated service concepts for these areas believe
that in three years, market availability will be five times what it is
today, turning all tested concepts into mass-market services
* Consumers see such services as primarily driven by the relevant industry,
making it important for the ICT industry to bridge the gap
In a new Ericsson (NASDAQ: ERIC) ConsumerLab report, smartphone users in SÃo
Paolo, Beijing, New York, London and Tokyo were asked about their interest in,
and the potential development of, 18 new services relating to important aspects
of city life.
The study asked smartphone users to evaluate new service concepts related to the
areas of city life they are most satisfied with - the availability of shopping,
restaurants, and leisure facilities. Examples of new services include: social
restaurant guides, a digital real-time trainer, situational shopping
recommenders, mobile menus and table reservations, and same-day goods delivery.
Delving into these new concept services, the study asked if a restaurant
ingredient checker service was of interest: while eight percent of respondents
think the service is available today, 61 percent expect it to be a normal
service available within three years.
The study also covers areas that users expressed most dissatisfaction with,
namely child/elderly care, communication with authorities, and traffic. New
service concepts here include, social care networks enabling easy communication
with family members via any device, a contextual mobile city service that
provides location-based information from local authorities, and a minimal day-
travel scheduler that optimizes a user's calendar to minimize need for travel.
Respondents also indicated that they are looking for better services and
improved communication from authorities via their smartphones. Alongside this,
between 10 and 15 percent of young couples and parents think a range of ICT-
enabled care services are available in their cities now, while 64-68 percent
believe they will be widely available in three years.
Michael BjÖrn, Head of Research at Ericsson ConsumerLab, said: "Mass demand for
new ICT services can change city life, beyond what we recognize, in just three
years. Smartphone services related to shopping, eating out and finding
entertainment can drastically improve people's satisfaction with life in cities.
Smartphone services can also alleviate dissatisfaction, and expectations are
high on the market to make these services available."
BjÖrn continued: "The results of this study show that consumers welcome
innovation in many areas of their everyday experiences in the city."