By a News Reporter-Staff News Editor at Biotech Business Week -- Aratana Therapeutics (NASDAQ: PETX), a biopharmaceutical company focused on the licensing, development and commercialization of innovative medications for pets, announced that it has appointed John Paolucci as the Company's new Director of Marketing. Mr. Paolucci brings a unique mix of human and animal health marketing experience to Aratana, including more than 15 years at Novartis Animal Health where he was responsible for launching several leading animal health products (see also Aratana Therapeutics).
Julia Stephanus, Chief Commercial Officer of Aratana Therapeutics, stated, "John will play a key role in establishing marketing strategies that will turn our newly expanded pipeline into premier veterinary brands. As Aratana accelerates toward commercialization of our lead biologic and small molecule pet therapeutics, John will prepare the market for the launch of first-in-class or best-in-class products that will improve the quality of life of our pets."
Most recently, Mr. Paolucci served as Covidien's Global Marketing Director responsible for Vascular Therapies, where he managed pre-launch activities for new products and led key opinion leader development. Previously, Mr. Paolucci held the role of Director of Marketing at Navilyst Medical, formerly Boston Scientific, where he performed a key role in the expansion of the company's global presence. Mr. Paolucci launched 13 domestic and international products in his career, including five pet therapeutic products at Novartis Animal health, and he has managed numerous sales teams. Mr. Paolucci received a BS from the Colorado School of Mines, and an MA and MBA from the University of Texas.
Keywords for this news article include: Marketing, Advertising, Animal Health, Aratana Therapeutics.
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