TAG Heuer on Tuesday launched Meridiist II luxury smartphone in
The Swiss luxury brand introduced 10 different models, including pink alligator and sapphires to target women segment for the first time. The new range also includes a shimmering diamond and white alligator model and four elegant executive editions in exquisite rose gold. The price ranges from Dh18,900 to Dh70,300.
The new luxury smartphone builds on the strengths of its predecessor and has dual-sim card, dual-time GMT and more powerful battery with seven hour talk time and 28 days of standby.
The latest communication gadget extends the sapphire crystal display screen to the keypad base, entailing intensive engagement and more complex hand-assemblage workmanship. It has 2.4-inch larger borderless screen with quad-band, five-mega pixel camera, eight-gigabyte memory and Bluetooth, among other key features.
"The Meridiist II is a design object of the highest order, setting the pace in the luxury category not only because of its integrated performance and services, but because of the simple elegance of its slim design, and richness of its materials,"
Launched worldwide in
"The Meridiist II is an iconic product in luxury segment. It is faster, slimmer, lighter and more luxurious than ever," Simon said, and adding that the smartphone is destined for people for whom luxury and exclusivity matter with ultimate performance.
"The new version of Meridiist is the essence of luxury communication. It's a best product we ever had made," he added.
TAG Heuer is the Swiss leader of avant-garde design and technology since 1860 and known for its luxury watches, eyewear, fashion mobile phones and lifestyle accessories. Atelier Haute Communication, formerly known as ModeLabs Manufacture SAS, has successfully developed, industrialised and commercialised several prestigious collections for TAG Heuer,
Meridiist II is the fourth major launch in
Simon, a telecom veteran of more than 11 years, said
"In Middle East,
He said the
"After Dubai, we are going to launch the Meridiist II in
To a question about recovery in European and US markets and its possible impact on TAG Heuer, Simon said his focus would remain on core markets including
Simon, who also served other luxury brands such as Dior and Versace, said luxury smartphone market is picking up again and TAG Heuer is likely to cash in on the situation with steady and consistent growth with the launch of Meridiist II in key markets this year.
"We are expecting strong double-digit growth in sales this year. Meridiist II will boost TAG Heuer business in
In reply to a question, he said it is difficult to catch fast moving communication technology for luxury products. "We have cut short the time from 24 months to 18 months as it is evident from an average gap between TAG Heuer products and I think its quite reasonable," Simon concluded.
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