New service enables a direct path for brands and credential issuers
to NFC-enable their existing branded applications
Sprint has joined forces with Sequent, leveraging their technology platform to make it easy for application developers to add NFC functionality into the branded mobile applications consumers already use. To further support growing the value of issuer and merchant mobile applications, Sprint has tied-in Pinsight Media+, the mobile media company powered by Sprint. Pinsight Media+ incorporates a suite of media tools into the Pinsight Touch program which can assist issuers and merchants in driving the discoverability of their mobile applications and maximizing customer acquisition.
“Pinsight Touch provides businesses with the flexibility to offer innovative technologies without having to compromise their brand and their relationships with customers,” said
By incorporating Pinsight Touch, issuers have greater control over customer adoption from within their existing applications already being used by millions of consumers. Unlike the current models for NFC services, where extra hardware, additional applications and sensitive customer authentication questionnaires are often needed to onboard a customer, Pinsight Touch is able to significantly streamline the onboarding process.
Because many Sprint phones are already “Touch-enabled,” millions of customers will be able to turn on NFC credential usage by simply saying “yes” to an opt-in question from their favorite issuer application. Trusted issuer applications are able to leverage their existing authentication and offer an easy upgrade path for consumers to adopt NFC. Sprint currently offers many NFC-enabled devices, with more expected later this year and in 2014.
About Pinsight Media+
Pinsight Media+ is a mobile media company, powered by Sprint. Working directly with brands, advertisers and app developers, Pinsight Media+ delivers unique mobile advertising, mobile commerce, analytics and other premium services leveraging Sprint’s 53 million customers and beyond. For more information, visit www.pinsightmedia.com.
Sprint offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint served more than 53 million customers at the end of the second quarter of 2013 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in