Over 51.4 per cent of respondents believe that their purchase decisions are affected by online reviews and research as compared to only 22.4 per cent, who suggested that their purchases were affected by print media, the results of a nation-wide consumer electronics (CE) survey by Plug ins has revealed.
The survey which was conducted by the consumer electronics retailer through multiple channels including online and across its eight stores gathered responses from 1,172 participants, across 96 nationalities, over a period of 30 days from
The results of the survey also revealed that 59.2 per cent of all those surveyed said that they are influenced by in-store communication prior to purchase and that on average customers spent around Dh3,000 for CE purchases.
"The industry lacks customer-rich trends and inspired us to create and conduct a survey that would record the pulse of consumer needs and purchasing habits in the country," said
Smartphones appeared to be increasingly popular with 56.7 per cent of respondents saying that they had recently purchased one, while 72.6 per cent said that they planned on purchasing one in the future. Samsung and Apple currently dominate the smartphone market. In currently owned brands, Samsung at 37.1 per cent is higher than Apple at 24.5per cent by 12.6 per cent. The survey results found that Blackberry stood at 19.5 per cent.
While choosing a smartphone, respondents revealed that the brand is considered as the most important factor with 62.1 per cent, followed by phone features with 56 per cent, and price with 45.7 per cent.
In the survey's television category 51.4 per cent of the respondents said that they own a panel size between 32-39" followed by 40-42" at 33.6 per cent. 50" was considered to be the fastest growing panel size, with current ownership revealed to be at 3.9 per cent; and planned purchase at 19.4 per cent. The top two reasons for buying a new TV were found to be resolution and device compatibility.
When buying a laptop or tablet 82.6 per cent of respondents said that they were influenced by the brand, followed by app availability at 54.2 per cent.
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