After winning rave reviews at the global launch at IFA in early September, Sony Mobile Communications AB ("Sony Mobile") announced the Middle East and Africa launch of the Xperia Z1, a premium waterproof smartphone that combines the very best of Sony's technology, entertainment and wide range of companion products with a unique and groundbreaking camera experience.
Xperia Z1 will be available with leading retailers from October.
"The Xperia Z1 does Sony proud. Since its launch it has reiterated Sony Mobile's market-leading position and constant innovation. Our aim is to offer the best experience - kando, the ability to move people. That is what sets us apart from the crowd. The Xperia Z1 is a premium phone that is well on its way to changing the rules of the game forever," said Ruediger Odenbach, VP, Middle East and Africa, Sony Mobile Communications AB.
The world's leading camera in a smartphone The elegant, 5" Xperia Z1 is the latest addition to Sony's premium Z series of products and brings Sony's proven world-class technologies to the smartphone like never before - including the very best of Sony's camera expertise. Xperia Z1 features Sony's award-winning "G Lens" with a 27mm wide angle and bright F2.0 aperture, custom made large 1/2.3-type CMOS image sensor Exmor RS for mobile with 20.7MP and a BIONZ for mobile image processing engine. The combination of these technologies delivers the same level of quality and performance as a conventional compact digital camera in a slim, waterproof smartphone. Indeed, independent testing has confirmed that Xperia Z1 provides the best overall image quality of all leading smartphones1. This means that Xperia Z1 captures beautiful, sharp and bright images even in lowlight conditions. High shutter speeds and 3x clear image zoom also prevents shots from being blurred while enabling them to be captured at distance.
Innovative suite of Xperia Camera Applications
Xperia Z1 takes the conventional camera experience to a whole new level by including an innovative set of Xperia Camera Applications that deliver new experiences.
'¢ Social live: Broadcast precious moments live from Xperia Z1 to Facebook and get your friends' comments right on your screen. '¢ Info-eye: Innovative visual search function that provides related information on landmarks and on items such as books simply by capturing them with the camera. '¢ Timeshift burst: Capture the perfect shot every time - Xperia Z1 takes 61 images in 2 seconds - a second before and after pressing the shutter - so you can scroll back and forth to find the perfect image. '¢ AR effect: Overlay a selection of fun, customizable animations to create pictures using Sony's SmartAR augmented reality technology.
This experience is supported by a robust ecosystem of established and up-and-coming developer partnerships who are working to create Xperia Camera Applications. Many more apps will be available through the Sony Select recommendation store after launch.