News Column

Snapverse Inks First Official Music Deals in Mobile Video with Universal, Warner Brothers and Sony Licensing Agreements and Nabs Angel Investment

October 29, 2013


Mobile Video App Allows Users to Create 20-Second Videos with Licensed Music from Top Artists, "Snapback" Video Responses and More

BOSTON--(BUSINESS WIRE)-- Snapverse (, the top-trending, self-expression app for social, music and interactive communication, today launched its newest feature set with officially licensed music from the industry's top three music companies: Universal, Warner Brothers and Sony. Snapverse also recently closed a major angel investment from private backers.

Unlike other mobile video apps, Snapverse works directly with artists and music labels to license popular music for unrestricted sharing across Facebook, Tumblr, Twitter and other leading social platforms.

Snapverse makes it easy for users to express themselves by creating music videos using music from top artists including Sara Bareilles, Macklemore, Offspring, Pearl Jam and more and share their creations for a social video experience unlike any other.

Snapverse' features include:

-- Selfieoke (TM) - Sing to lyrics from top artists and create a music video sensation, all in 20 seconds! Choose from verses, chorus or solos from top tracks for an unrivaled Selfieoke(TM) experience

-- Snapbacks - Go beyond simple text responses to friends' posts with short, entertaining video responses to Snapverse posts right within the app, or choose from a rich library of pre-packaged content -- Open compatibility - Snapverse works with any source of video content, including other popular mobile apps such as Vine and Instagram, to create the perfect mobile video experience paired with music from leading musicians

Born from the vision of music industry veteran Scot McCracken, Snapverse takes a new approach to user created music videos with legally licensed music and compensation for both labels and artists. With this approach, Snapverse seeks to bridge a new, mutually beneficial relationship between mobile video technology and content providers that allows users to create and share video with hit music without fear of copyright infringement or content removal from social media platforms.

"Snapverse is a new kind of mobile video experience for the social world - one that gives users full creative freedom with real music they love," said Scot McCracken, CEO & Founder of Snapverse. "Sing your heart out to your favorite lyrics and share anywhere on the web - without worrying about your creation getting removed by the powers that be."

Available for free download in iTunes, Snapverse can be downloaded today at the following link: 8

About Snapverse

Snapverse is the premier musical self-expression app for iOS, empowering users to share their inspired music video creations with the friends and family using hundreds of officially licensed tracks from top artists. Founded by music industry veteran Scot McCracken, Snapverse is backed by angel investors. Snapverse launched in June 2013 and is free to download from the Apple App Store.

Miller PR Mark Lindsey, 323-761-7237

Source: Snapverse

A service of YellowBrix, Inc.

For more stories covering arts and entertainment, please see HispanicBusiness' Arts & Entertainment Channel

Story Tools Facebook Linkedin Twitter RSS Feed Email Alerts & Newsletters