Lithium helps brands tackle soaring consumer expectations
Lithium Social Web, part of the award-winning Lithium Social Customer Experience Platform™, enables brands to respond to millions of customer conversations on Twitter cost effectively and within minutes.
Twitter has dramatically transformed consumer behavior, providing an unprecedented way to share experiences – both good and bad – with millions of others. It’s no longer sufficient for brands to simply “listen” or respond to select inquiries when convenient.
In fact, 53 percent of consumers who expect a brand to respond to their Tweet want that response within one hour, according to a new study released by Lithium separately today. Yet, industry research shows that 70 percent of tweets directed to brands go ignored1. Lithium’s latest research, conducted by
Lithium Social Web closes the gap between what consumers expect and the experiences most brands actually deliver. To learn more about how effectively your brand is currently responding, visit www.lithium.com/products/socialweb.
Smart brands are already seeing that fast Twitter response increases sales, reduces operational costs and better meets customers’ needs.
For example, using Lithium: