Online search volumes for consumer electronics in September were up 43% on June levels, and those for both small and large kitchen appliances saw the highest quarter-on-quarter gains, reveals analysis of the latest search data for the sector by leading independent digital marketing agency, Greenlight.
The agency’s latest quarterly “Consumer Electronics Report - Issue 3” profiles the most popular keywords consumers used to look for kitchen appliances, TV & entertainment and computer products on Google
Computing products accounted for the majority of queries
According to the report, there were a total of 7.9 million internet searches for consumer electronic products in September up from June’s 4.5 million.
Totalling 3,071,050 computing products comprised the majority (39%) of consumer queries compared to 42% in the previous quarter.
Large kitchen appliances followed with 32%, then TV & entertainment (20%) and small kitchen appliances (9%).
Queries for large and small kitchen appliances rocket
The biggest gains search-wise were seen in queries pertaining to large kitchen appliances (2,565,750) and small kitchen appliances (679,230), which rocketed a staggering 111% and 68% respectively, on June levels.
Fridge freezers, washing machines, microwaves, coffee machines and food processors, featured among consumers’ ten most queried terms for kitchen appliances.
Greenlight charted the most prominent online vendors based on their visibility to searches.
In the case of small kitchen appliances, amazon.co.uk was the most visible site in the organic listings*, attaining an 82% share of visibility.
However, in the case of large kitchen appliances, currys.co.uk was the most visible vendor. Being visible to over 1.9 million related consumer queries saw it attain a 75% share of visibility.
Johnlewis.com was the most prominent advertiser for kitchen appliances in the paid listings**.
Notes to Editors:
*Natural /organic Search - Listings in search engine results pages that appear because of their relevance to the search terms
**Paid Media – an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market.
Greenlight’s “Consumer Electronics Report - Issue 3” profiles consumer search behaviour in this sector. It assesses which brands, websites and advertisers are the most visible in natural, Paid Media results, and
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Greenlight’s research covers the following industries and sectors:
HOME GOODS - Home & Garden
CLOTHING & ACCESSORIES - Fashion Retail / Sports Retail
CONSUMER SERVICES - Online Dating / Entertainment
GAMING & GAMBLING - Online Gambling
TRAVEL & HOSPITALITY – Holidays / Hotels / Flights /
UTILITIES - Energy
REAL ESTATE – Property (Residential)
TELECOMS – Telecoms
Greenlight is a leading independent digital marketing agency. With over 100 blue-chip clients including Santander, Sky and ghd, Greenlight is a leader in the digital marketing space, and is recognized worldwide for its commitment to delivering record ROI for its clients and investing in the future.
Greenlight is considered the premier thought leader in the sector publishing widely read industry reports, original research and speaking at trade events. Founded in 2001, Greenlight is headquartered in
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