Worldwide revenue for digital signage equipment, software, services and media is projected to hit
"Improvements in technology offerings, data management and infrastructure expansion will help the digital signage industry to continue the positive momentum it has already generated," said
In particular, the integration of real-time data and predictive analytics into digital signage is making a big splash among retailers, which are using digital signage solutions to target customers more efficiently, leading to increased dwell time, improved shopping experiences and a rise in sales.
Many fast-food restaurants--also known as Quick Service Restaurants (QSR) in the industry--are employing digital signage, for instance, to replace static signs with digital menu boards. The boards promote better customer engagement than static signs, while offering dynamic content and appealing visuals. Moreover, digital menu boards provide companies an opportunity to sell smarter by promoting new items, upselling higher-margin products and reducing inventory by making immediate changes to content for promotions or advertising, Khatri noted.
Characterized by fast-food cuisine and minimal table service, QSRs have also begun to utilize displays for point-of-sale (POS) data integration, with
Other applications employing live data feeds include corporations using digital signage networks throughout their organizations to improve efficiency in the workplace, increase the company's bottom line, promote brand awareness and unity, display performance indicators and allow for easier connectivity across large organizations.
Digital signage has likewise become increasingly prevalent throughout many universities to show upcoming event details, as well as display building directories, way-finding maps and emergency messages to increase student and faculty safety.
Additional examples of live data feeds for digital signage displays include news updates, weather, traffic highlights, stock-quote feeds or local event material. Similarly, live data feeds can be useful in programming networked content management software to provide real-time information on a broad range of material, including sales data, emergency notifications, public-transit schedules and service warnings.
Overall, the retail market continues to be the strongest source of revenue for the digital signage industry, with plenty of stores using digital signage systems to promote brands or merchandise, while also being able to simultaneously entertain or educate customers.
The retail sector will make up approximately 42 percent of total digital signage displays revenue from 2013 to 2017, IHS predicts, with
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