Bank of the West goes live with enhanced relationship pricing and
product bundling capabilities
To increase customer centricity while improving flexibility and control for product managers, the
"Client relationships are our foundation and key differentiator, and in an increasingly competitive retail banking landscape, we know that relationship pricing and billing represents a strategic advantage," said
"With miRevenue's middleware solution, we are operating at a whole new level," noted Roddy. "More than ever before, we can look at products and pricing based upon a total customer view and respond to the value that our customers bring to the bank across the spectrum of rates, fees, features and services."
“We are thrilled that Bank of the West is using miRevenue to implement their customer-centric strategy,” said
Moving forward, Bank of the West plans to evaluate the opportunity to extend its relationship pricing and product bundling capabilities across the organization.
About Bank of the West
Founded in 1874,
Zafin is an award-winning provider of relationship banking software solutions to the financial services industry. As the market leader in relationship banking for Retail, Corporate, Wealth Management and Correspondent Banking, Zafin is transforming the way banks manage products, pricing, loyalty and billing across the entire client relationship.
Our flexible software suite, miRevenue, is a complete Product and Pricing Lifecycle Management (PPLM) platform – a “start-to-finish” view of the way banks bring products to market quickly and easily with a focus on revenue enhancement.
Our global client base includes many of the world’s largest and most respected tier-1 banks, all of whom are referenceable. With a presence in more than 40 countries, miRevenue routinely generates 100% ROI in under 12 months.
Zafin is privately owned and operates out of multiple global locations including
To request an interview with a spokesperson or for more information:
Corporate Communications, Bank of the West
Communications Director, Zafin