The study found that 45 percent of respondents in the U.S. prefer mobile operator-provided messaging services for communication over social messaging applications. This finding was consistent in the
• 7 percent of U.S. respondents prefer social messaging applications vs. 13 percent in the
Although social messaging applications are threatening mobile operators' revenues and customer base, mobile operators still have an opportunity to provide a more compelling messaging experience to subscribers.
"Smartphone owners believe in the power of mobile messaging," said
Of respondents who prefer to communicate via social messaging applications, the majority in both the U.S. (43 percent) and
"The results of this study show that social messaging applications are becoming increasingly popular among smartphone owners because they are feature-rich and often less expensive than mobile operator-provided messaging services, especially when communicating internationally," said Lal. "But social messaging applications lack the convenience of communicating with anyone, on any device or application, a messaging requirement that is extremely important to smartphone owners."
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