Early last year, officials of the
This, they would argue, would enable the country to beat the deadline for migrating the television industry from monologue to digital transmission. As the CCK officials unloaded their stuff, someone who saw their state-of-the-art digital flat screens remarked that digital migration was indeed a thing of the well-to-do not and not the poor. On hearing that, the officials knew that their plan could backfire.
They abandoned the flat screens. Instead, they decided to fix the set top box on an old TV set they found at the KRA offices. The tax officials were stunned at what they show. That marked the end of the 25% tax on decoders. Speaking at a recent dialogue on digital migration in
Indeed, the CCK was invited to the dialogue - organized and funded by
Though as a bloc, the five-member countries of the
The tax exemption is among a raft of policy measures aimed at making the devices affordable. It will see the cost of set top boxes - which retail at between Sh3,000 and Sh10,000 - fall by 25 per cent in what is expected to boost their uptake as the country races to meet a regional deadline for switch-over to digital broadcasting next year.
The decision to scrap taxes on set top boxes, which was a regional initiative agreed upon in early 2012, was aimed at making them more affordable for poor citizens ahead of planned switch over.
Migration to digital TV production and transmission is a global project for all broadcasters to change from analogue to digital. The migration, experts argued, would enable viewers to get high quality content apart from expanding opportunities for mobile TV and commercial wireless broadband services among others as a digital dividend. This is expected to make the Internet a lot cheaper than it is currently.
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