Nearly 20 Years Marketing Experience to Bolster Company's Future Expansion Into Asia and Emerging Markets
Second New Global Position Adds Depth to Company's International Growth Initiatives
HOLLISTON, Mass., Oct. 28, 2013 (GLOBE NEWSWIRE) -- Harvard Bioscience, Inc. (Nasdaq:HBIO), a global developer, manufacturer, and marketer of a broad range of tools to advance life science research and regenerative medicine, has hired Yong Sun, a veteran global marketing and sales leader in the life sciences and medical device industries, as Harvard Bioscience's Vice President Strategic Marketing and Business Development, a newly created position, effective October 28.
Jeffrey A. Duchemin, Chief Executive Officer of Harvard Bioscience, commented, "In our quest to advance Harvard Bioscience's status as a company with a truly international footprint, it is imperative that our team include informed strategic thinkers with a global perspective. It is for this reason that we have created the new position of Vice President Strategic Marketing and Business Development. I am honored that Yong Sun, a native of Beijing with more than 25 years experience working for leading U.S. companies, has accepted this role. I have worked with Yong in the past and can say with the highest level of confidence, that he is the right person for this new position. His impressive career experience in marketing and sales in the life science sector, especially his experience growing businesses in Asia, along with his distinguished academic background, make him especially qualified to guide us in our move into emerging markets."
In his new position, Mr. Sun will be working closely with HBIO's recently appointed VP of Global Sales, Yoav Sibony, to increase the Company's international footprint.
Mr. Sun, age 49, holds an M.B.A. from the MIT Sloan School of Management. Prior to joining Harvard Bioscience, he served as Vice President of Global Marketing and Americas Sales at Beaver-Visitec International, a company combining former ophthalmic business units from Becton, Dickinson & Company (BD) and Medtronic; in this role he led global marketing to develop and implement strategic marketing plans in target surgical markets. Prior to this, he served in progressive positions at BD, including Director of Global Marketing & U.S. Sales. Earlier, he served as Marketing Manager, Global Life Sciences Market & Greater China Region at Eli Lilly & Company's eLilly Unit (now InnoCentive, Inc.). Among other achievements, he established InnoCentive's R&D network in Greater China, launched their Chinese website, and planned and implemented an integrated marketing campaign in the China region. Mr. Sun earned a master of science degree in environmental science & engineering from Northeastern University and a bachelor of science degree in biochemistry from Peking University.