News Column

Broadcast Television Stations across the U.S. Align for Major Marketing Campaign in Support of Dyle(R) Mobile TV

October 28, 2013

YellowBrix

Pearl, NBC, FOX, ION, and Sinclair Team Up For 12 Week Cross-Promotional Campaign to Provide Live, Local TV to Users on the Go

NEW YORK--(BUSINESS WIRE)-- Dyle(R) mobile TV, operated by Mobile Content Venture (MCV), a joint-venture of 12 major broadcast groups, today announced the launch of a major marketing campaign to boost awareness of exciting new technology that expands opportunities for people to watch TV on the go. Through a number of on-air, digital and live interactive events, stations in 12 markets have committed to promoting the Audiovox mobiletv receiver, which allows consumers to turn their smartphones and tablets into portable televisions.

Beginning October 28, 2013 and running through January 19, 2014, MCV stations from Pearl, NBC, FOX, and ION, as well as stations from Sinclair, Univision, and CBS will actively cross-promote the emerging mobile TV technology along with the recently announced Audiovox device across key 12 markets. The marketing push will involve cross-promotional efforts throughout the following U.S. cities:

-- Atlanta, GA -- Charlotte, NC -- Cincinnati, OH -- Dallas, TX -- Detroit, MI -- Houston, TX -- Jacksonville, FL -- Kansas City, MO -- Miami, FL -- Orlando, FL -- Phoenix, AZ -- West Palm Beach, FL

"NAB applauds the efforts of local TV stations who have embraced mobile TV and will be aggressively marketing the new Audiovox device," said National Association of Broadcasters President and CEO Gordon Smith. "Broadcasters are committed to delivering live and local television to on-the-go viewers, and we look forward to the continued evolution of our programming to new receivers and multiple platforms."

The news marks a pivotal point for Dyle, as it has been producing mobile TV-enabled products since August 2012. With Dyle(R) mobile TV, consumers can turn their smartphones and tablets into portable televisions with no impact to their data plan, and without the need for Internet or 3G/4G. The initiative has continued to gain traction, securing expansion into new markets, stations and OEM manufacturers.

The addition of the Audiovox mobiletv receiver marks a crucial expansion to physical retailers, giving consumers an additional way to purchase Dyle mobile TV, and displays that the broadcast industry is continuing to innovate. Audiovox mobiletv is available at select regional, national and online retailers including Radio Shack, BrandsMart U.S.A., ABC Warehouse and Amazon.com. MSRP on the device is $129.99.

"This initiative we are undertaking with our market partners demonstrates their commitment in helping to drive greater adoption of ways we can leverage live, local viewing of our favorite programming," said Salil Dalvi and Erik Moreno, co-general managers, Mobile Content Venture. "We are still in the early phases of this movement and as we continue to deliver new innovations to market, we believe the foundations we have built will prove fruitful for the entire broadcasting industry."

For more information, visit the Dyle mobile TV website. Follow us on Twitter and Facebook.

HOLIDAY 2013 PROMOTION PARTICIPATING MARKETS & STATIONS --------------------------------------------------- Market Network Call Letters Group Atlanta ABC WSB Cox CBS WGCL Meredith FOX WAGA Fox NBC WXIA Gannett Qubo WPXA Ion Charlotte ABC WSOC Cox CBS WBTV Raycom NBC WCNC Belo Ind WAXN Cox Cincinnati ABC WCPO Scripps CBS WKRC Sinclair FOX WXIX Raycom NBC WLWT Hearst Dallas ABC WFAA Belo CBS KTVT CBS FOX KDFW Fox NBC KXAS NBC Qubo WPXD Ion TEL KXTX NBC Detroit ABC WXYZ Scripps FOX WJBK Fox NBC WDIV PostNews Qubo WPXD Ion Houston CBS KHOU Belo FOX KRIV Fox NBC KPRC PostNews TEL KTMD NBC Kansas City ABC KMBC Hearst CBS KCTV Meredith NBC KSHB Scripps Jacksonville ABC WJXX Gannett CBS WTEV Cox FOX WAWS Cox NBC WTLV Gannett Ind WJXT PostNews Miami CBS WFOR CBS NBC WTVJ NBC TEL WSV NBC UNI WLTV Univision Orlando ABC WFTV Cox CBS WKMG PostNews FOX WOFL Fox NBC WESH Hearst Ind WRDQ Cox Phoenix ABC KNXV Cox CBS KPHO PostNews FOX KSAZ Fox NBC KPNX Hearst Ind KTVK Cox W. Palm Beach ABC WPBF Hearst CBS WPEC Sinclair FOX WFLX Raycom NBC WPTV Scripps

About Dyle mobile TV

Dyle(R) mobile TV is offering consumers an easy way to experience and enjoy live broadcast television on their mobile devices at home or on-the-go. The Dyle app and Dyle Mobile TV compatible apps enable live broadcast programming - such as local and national news, as well as sports and entertainment content, utilizing the ATSC-Mobile DTV standard, on mobile devices featuring Dyle. With several compatible devices and accessories, Dyle is now available in 38 U.S. markets, potentially reaching 57 percent of the population, with plans to add additional network programming and hardware in the future. Dyle is operated by the Mobile Content Venture (MCV), a joint-venture of 12 major broadcast groups including Belo Corp., Cox Media Group, E.W. Scripps Co., Gannett Broadcasting, Hearst Television Inc., Media General Inc., Meredith Corp., Post-Newsweek Stations Inc. and Raycom Media, who together formed Pearl, LLC to coordinate mobile efforts, as well as Fox, ION Television and NBC. For more information, visit www.dyle.tv.

Media HORN for Dyle Todd Cadley, 646-202-9787 dyleprteam@horngroup.com

Source: Mobile Content Venture

A service of YellowBrix, Inc.


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