BENCHMARK TEAM /
LG smartphone market witnessed 40 per cent growth in the GCC during the first half of 2013 compared with the same period last year.
This, the electronics giant achieved by "technological innovation that truly resonates with consumers," according to DY Kim, President of
"Our definition of innovation today is technology that truly resonates with consumers. We have always listened and learned from consumers in pursuit of innovation. We took this research to new heights in developing LG G2, the most exciting and ambitious phone in our company's history," Kim said.
Speaking to Business Benchmark,
Lee is hopeful that LG smartphone will take the much coveted market leadership in the GCC by 2015 gradually improving its rank through the next less than two years. LG sold a record breaking 12.1 million smartphones globally in the second quarter of 2013, accounting for about 20 per cent of the company's revenue in that period and with the launch of its flagship smartphone, the corporation hopes to build on the extraordinary results.
LG Gulf is confident of entering into the double digit market share by the end of this year with the launch of the LG G2. While the size of the GCC smart- phone market is about three million per month,
LG has already entered the next big league of smartphone with the launch of its most powerful device - LG G2 recently in
Based on LG's research of consumer lifestyle and behaviors, the smartphone offers users more real-life benefits such as ergonomic designs, practical functions and an intuitive user experience.
LG which rolls out its mobile units from
"The new LG G2 represents the level of innovation that we constantly strive to deliver to our customers, hand in hand with the very best value," said
The all-new G2 runs on the industry's most advanced mobile chipset, Qualcomm Snapdragon 800 Processor that redefines the smartphone experience through high performance, rich graphics and outstanding battery efficiency. The LG G2 is the first smart- phone on the market today to feature 24 bit/192kHz Hi-Fi playback that re- produces studio-like quality sound, far superior to a CD.
LG G2 eliminated the need for multiple navigation buttons, the LG G2 is equipped with single refined rear key that serves as the command centre for power and volume functions. Long- pressing on the rear-mounted volume keys allows users to launch Quick- MemoTM, and the camera, making note taking and photo capturing even easier than before. Equipped with a 13MP Optical Image Stabilizer (OIS), the LG G2 is able to capture clear images even when in motion or in dim lighting. BB
Our definition of innovation today is technology that truly resonates with consumers
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