Worldwide combined shipments of PCs, tablets and mobile phones are projected to reach 2.32 billion units in 2013, a 4.5% increase from 2012, according to
Worldwide shipments of traditional PCs (desktop and notebook) are forecast to total 303 million units in 2013, an 11.2% decline from 2012, and the PC market, including ultramobiles, is forecast to decline 8.4% in 2013. Mobile phone shipments are projected to grow 3.7%, with a volume of more than 1.8 billion units.
Tablet shipments are expected to grow 53.4%, with shipments reaching 184 million units. Premium tablets face continued price declines in the 7-inch form factor as a larger number of consumers prefer smaller form factors when it comes to content consumption.
"While consumers will be bombarded with ads for the new ultramobile devices, we expect their attention to be grabbed but not necessarily their money," said
"Although the preference is for dedicated devices, we see the opportunity for hybrid ultramobile to marry the functionality of a PC and the form factor of the tablet. Users that have to balance work and play will find that the advantage of buying and carrying one device outweighs the compromise in the full experience that single devices can deliver," said
The mobile phone market will continue to experience steady growth, but the opportunity for high ASP smartphones is now ending. Growth is expected to come from mid-tier smartphones in mature markets and low-end Android smartphones in emerging markets.
"Windows Phone challenges in the smartphone market remain the same, with the need to bring on board more developers and enrich the ecosystem, as well as turning the Windows Phone brand into a cool smartphone brand. While there are clear benefits to the acquisition, such as channel strength, carrier relationship and emerging-market knowledge, the brand and ecosystem do not directly benefit from it," said Milanesi.
The end of Windows XP support in 2014 is not expected to impact device sales, as 90% of large enterprises have either migrated or are migrating to Windows 7 or Windows 8.
Android will remain the leading device operating system (OS), as it is on pace to account for 38% of shipments in 2013. The Windows OS is projected to decline 4.3% in 2013 as a result of the decline in traditional PC sales, but will return to growth in 2014 with device OS shipments increasing 9.7%.
Top technology providers see wearable devices as an important market opportunity; however,
"For wearables to be successful, they need to add to the user experience by complementing and enhancing what other devices already offer. They also need to be stylish yet practical, and most of all hit the right price," said Milanesi. "In the short term, we expect consumers to look at wearables as nice to have rather than a "must have," leaving smartphones to play the role of our faithful companion throughout the day."
Most Popular Stories
- MasterCard to Split Shares, Raise Dividend
- Bipartisan Negotiators Reach Modest Budget Agreement
- Justin Bieber Visits Typhoon Victims, Plays Concert
- Russia Says Nyet to Canada North Pole Claim
- AIG to Create 230 Jobs in Charlotte
- Senate Dems Move Forward With Obama Nominees
- GOP, Dems Strain to Unearth a Modest Budget Pact
- Obama Nominee Confirmed for D.C. Appeals Court
- New Obama Aide to Focus on Climate Change
- Office Depot Moving HQ to Florida