Multi-Channel App Brings New Storytelling Formats to Mobile-First Teens MIAMI, Oct. 23, 2013 (GLOBE NEWSWIRE) -- ShowMobile, an interactive social/mobile storytelling platform, launches today with the release of HitStreak, its first made-for-mobile music-themed scripted original series. ShowMobile's proprietary technology brings video, text messaging and social media (Instagram, Facebook, Twitter) content from the show's cast members into a single intuitive interface, which treats all of it as story. HitStreak showcases ShowMobile's capabilities as an advanced entertainment app, creating experiences that match the consumption habits of the 40 million U.S. mobile-first teens and offering content creators a new format to deliver narratives and engage fans through this new art form.
The family friendly show follows four talented YouTube stars as they try to save legendary Miami recording studio "HitStreak" with the help of their fans, friends and phones. The cast, which took four months of auditions to assemble and was hand selected to appeal to the target teen audience, includes Noah (16), Crystal (15), Brian (13), and Mariangeli (10). Chiqui Delgado, actress and host of Univision's ""Mira Quien Baila," joins the cast as a former Latin Pop Star, and Howard Hesseman of "WKRP in Cincinnati" and "Head Of The Class" fame joins as a legendary recording engineer/producer and owner/founder of "HitStreak" Studios.
The creator of the HitStreak series and architect of the ShowMobile platform is Grammy-nominated producer Eric Foster White, whose diverse career spans three decades and over 70 million albums sold. Before White's musical vision helped guide aspiring artists including Britney Spears and the Backstreet Boys to the forefront of pop music, he toured with legends Frank Sinatra, Tony Bennett, and Gloria Estefan. An early adopter of new technologies, White is credited with introducing Pro Tools technology to Jive Records.
"Tweens and teens have irreversibly migrated to a mobile-first lifestyle. The art of storytelling must inevitably follow," said White. "To make this possible, we built a massively scalable, multi-channel social/mobile platform and created a new original series which engages and entertains this generation on their terms. It's everything they already do, we've just developed an innovative way to turn it all into story."
To drive awareness and create a fun backstory prior to today's premiere episode, the cast of HitStreak has published YouTube videos covering popular songs by today's hit artists, amassing over 4 million views pre-launch. New episodes for Season One will roll out weekly on Wednesdays in the app and on ShowMobile's YouTube page one week later, with story-critical social content and text messages published continuously on the ShowMobile app. HitStreak's first season was written by Dawn DeKeyser ("Ugly Betty," "Samantha Who"). ShowMobile and White are both represented by Paradigm Agency in Los Angeles.
Users can earn ShowMobile stars by reading and watching content in the app, which can be redeemed for virtual rewards. From October 23, 2013 to December 9, 2013, fans can use their stars to enter to win a trip to HitStreak Studios in Miami Beach to meet the cast and be an extra in a music video. Each 100 stars redeemed counts as one entry. Alternatively, fans can send a postcard to 407 Lincoln Rd, Suite 503, Miami Beach, FL 33139 (postmarked by December 9, 2013 received by December 16, 2013) to enter. NO PURCHASE NECESSARY. Data rates may apply. Open to legal U.S. & DC residents 13 to 18. Void outside U.S. and where prohibited. For Official Rules and entry details, including prize description, go to showmobile.com/rules.
ShowMobile, a COPPA compliant app, is available on iOS today, with an Android version slated for release in December. To download the app and to learn more, visit ShowMobile.com.
CONTACT: MEDIA CONTACTS: Laura Giangiulio Michael and Tess Finkle Metro Public Relations/310-601-3211 Laura@metropublicrelations.com/ Tess@metropublicrelations.com
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