Two Standalone Samsung Brand Experience Stores in addition to 33 Samsung
Experience Shops in Future Shop and Best Buy locations scheduled to
open by spring 2014
MISSISSAUGA, ON, Oct. 23, 2013 /CNW/ - Samsung Electronics Canada, the
Canadian subsidiary of the world's number one smartphone manufacturer
today announced its plans to expand its Canadian retail footprint.
These plans consist of opening two new individual Samsung Experience
Stores in Edmonton, AB and Richmond, B.C. in addition to 33 Samsung
Experience Shops™ in partnership with Best Buy Canada and Future Shop.
All retail locations are scheduled to open by spring 2014, creating
widespread destinations where consumers can experience Samsung's
extensive product ecosystem and learn how they work together from
dedicated Samsung Experience Consultants™.
Samsung's overall Canadian retail strategy is driven by the success of
its first Brand Experience Store introduced in July 2012, in Burnaby,
B.C. Consumers have responded positively to having increased
interaction with the brand and its products in one convenient space,
prompting the opening of additional Samsung Experience Stores and the
launch of Samsung Experience Shops to provide Canadians with more
integrated shopping opportunities.
"Samsung is a leading brand bringing unique, cutting edge experiences to
Canadian consumers," said James Politeski, President of Samsung
Electronics Canada. "We are expanding our retail presence to ensure
consumers get the most out of our innovation by learning how to
leverage their mobile devices across our ecosystem of consumer
electronics. Consumers nationwide will now have convenient access to
explore and learn about our portfolio of mobile products, with the
support of a trained Samsung Experience Consultant."
About the Samsung Experience Stores
Following the success of its first branded, standalone store in Burnaby,
B.C., Samsung is opening two additional Samsung Experience Stores in
the West Edmonton Mall in Edmonton, AB (2,200 square feet in size) and
in the Richmond Centre in Richmond, B.C. (1,900 square feet). Both
Samsung Experience Stores are expected to open by 2014 and will include
a dedicated service and training area, providing consumers substantial
access to Samsung's latest products.
About the Samsung Experience Shops
Samsung has entered a unique relationship with Best Buy Canada, the
country's largest consumer electronics retailer, centered on retail
innovation for customers to explore, purchase, activate and service a
broad portfolio of Samsung mobile products and accessories.
Thirty-three Samsung Experience Shops approximately 625 square feet in
size will be installed in Future Shop and Best Buy stores by the end of
spring 2014. The first three shops are now open at Best Buy and Future
Shop locations in Heartland Town Centre, Deerfoot Meadow and Edmonton